Social Media Strategist

RemotelyHR • Full-time • Remote (Los Angeles, California, United States) • $85,000 - $100,000 / year • 3w ago

Social Media Strategist

French Florist | Los Angeles

At French Florist, we believe brand isn’t what we say—it’s what people feel when they see, hear, and share us. We’re looking for a Social Media Strategist and Content Creator who can capture that feeling and translate it into visuals, videos, and stories people want to spread. Someone who can turn everyday moments into viral movements. Someone who knows how to make content so authentic, so emotionally charged, and so contagious, it drives both culture and revenue. Someone who is as obsessed with flowers, luxury brands, and details as we are.

If you live at the intersection of photography, video, editing, and social storytelling, and have the instincts to create content that takes off, this role is for you.

Key Responsibilities

Social content planning and strategy

Own the monthly social content calendar—concepting, planning, and executing social media strategies, engaging themes and content pillars that align with our brand voice and marketing goals.
Collaborate with cross-functional teams across brand, operations, product, to ensure the right floral products and other gift items are being showcased correctly each month.
Partner with our franchise marketing manager to help create social guidelines that can be utilized to empower our franchisees to create powerful content.
Implement a process that makes it easy for us to tell our brand story by leveraging the power of the franchise ecosystem.

Content Creation & Virality

Work alongside the Executive Creative Director to develop the social media narrative.
Capture and edit high-quality photos and videos optimized for TikTok, Instagram, YouTube, Pinterest, and emerging platforms.
Produce organic content with built-in hooks that spark shares, conversations, and virality.
Experiment with trends, audio, and formats to keep content fresh and culturally relevant.
Transform everyday brand moments into must-watch, must-share experiences.

Emotional, Growth-Oriented Storytelling

Design content strategies that ladder up to both emotion and revenue growth.
Edit and manage content being created by franchisees.
Balance brand voice with platform-native creativity (UGC-style, lo-fi, authentic storytelling).
Collaborate with Marketing to ensure content doesn’t just entertain—it converts.

Hands-On Production

Be on the ground for shoots—whether product styling, lifestyle storytelling, or guerilla-style social experiments.

Edit fast, smart, and with an eye for pacing, humor, and emotional punch.
Repurpose content across channels without losing authenticity.

Collaboration and Experimentation

Develop a process to ensure product accuracy and seasonal trends.
Pitch bold content ideas and run with them—owning everything from concept to final edit.
Push the team into new creative territory while keeping execution nimble and scrappy.
Coach our franchisees to create content that beautifully tells the French Florist story.

Posting and Performance Tracking

Own day-to-day posting and account management and will manage contractors in community engagement and retagging, making sure our channels stay active, responsive, and on-brand.
Monitor performance, track trends, and continuously optimize content to grow reach, boost engagement, and drive meaningful results.
Work alongside performance and brand teams to test, learn, and optimize.

About the Role

This is a hands-on creator role—not just a strategist. You’ll be the person behind the lens, the edit, the viral moment. You’ll touch everything from unboxing videos to cultural TikTok hooks, from behind-the-scenes vignettes to cinematic brand storytelling. Your creative fingerprint will be everywhere, and your work will be seen by millions.

Expect to create content around:

TikTok/Reels with viral hooks and authentic storytelling
Behind-the-scenes floral magic moments
Surprise-and-delight unboxings people want to film and share
Seasonal campaign storytelling (Valentine’s Day, Mother’s Day, holidays)
On-the-fly trend participation to keep French Florist in the conversation
Paid ad creative (UGC, motion, statics, hooks) across Meta, TikTok, Pinterest, and YouTube

Brand and product photoshoots
Popup experiences, store openings, and brand activations
Internal celebrations and milestone moments (brand anniversaries, press wins)

Who You Are

3–7 years of hands-on content creation (brand, creator, or agency side).
Deep experience in photography, video production, and editing (Premiere Pro, Final Cut, CapCut, After Effects, etc.).
Proven track record of creating organic content that achieves reach, engagement, and revenue growth.
Intuitive understanding of what makes content viral—and the discipline to repeat it.
Equally comfortable shooting with a DSLR or iPhone, depending on the moment.
Taste-driven but scrappy; you know how to make things beautiful without overproducing.
Obsessive about platform culture: you live on TikTok, Reels, YouTube Shorts, and know what works right now.
Experience managing brands with elevated aesthetics and strong emotional resonance.
Uncompromising in taste; relentless in output.
Obsessed with beauty that moves people. You don’t just want to sell—you want to imprint.
A believer in emotion-led design and human-first luxury.
Capable of building scalable systems that support speed without sacrificing elegance.

What Success Looks Like in 12 Months

French Florist becomes a must-follow account on TikTok and Instagram.
At least one viral hit per quarter that drives significant earned reach.
Organic content fuels revenue growth—not just paid ads.
Customers and influencers repost, stitch, and duet your work.
A consistent stream of content that balances aspiration, authenticity, and shareability.