TAG Software Group is looking for a AI Product Marketing Manager to join our team in Montréal, Canada (Hybrid).
About Tag Software Group:
TAG Software Group is a team of experienced investors and operators dedicated to acquiring, enhancing, and growing mission-critical software companies serving SMB, enterprise, and public sector customers. Founded as part of Valsoft Corporation, TAG provides a permanent home for software companies we don’t buy to sell. Our focus is on long-term partnerships that protect your legacy, employees, and customers.
Our in-house team delivers an efficient, transparent, and seller-friendly process, ensuring speed and certainty of close. Once part of TAG, your company gains access to proven best practices, dedicated value-creation resources, and the extended ecosystem of our sister companies, including proprietary in-house technology such as ValPay and Sadie AI helping your business reach the next level.
Investment Approach:
Unlike private equity and venture capital firms, we are Entrepreneurs who Buy, Enhance and Grow Software Businesses. That’s right; we don’t sell businesses. We form a strategic alliance with existing management teams. We recognize the dedication and perseverance required to create a firm and place a premium on customers’ and workers’ well-being over short-term goals.
Culture:
TAG Software Group is more than just a place to work; we’re a team. We mean it when we say people are our greatest assets, so investing in them is our number one priority. We create an environment where our employees feel first-day-on-the-job excitement day after day, building a culture of high performers and collaboration. We celebrate our milestones, and we’re proud of them. We Dream Big, Stay Humble, and Stay Hungry.
Position Description:
We are seeking a full-stack, execution-focused Team Marketer who brings creativity, autonomy, and a growth mindset. You will own and execute marketing across content creation, social media, email, website updates, growth initiatives, and go-to-market activities. This role requires someone who can move quickly, operate independently, and collaborate closely with leadership, sales, and product teams to support growth across North America.
Key Responsibilities:
Strategy + Execution
- Drive Sadie’s day-to-day marketing across content, email, website, social, and outreach
- Build clear messaging and positioning for dealership GMs, service directors, and owners
- Collaborate closely with founders, sales, and product on GTM and lead generation
Content, Creative & Web
- Design visual content (graphics, product visuals, ads, social assets) using tools like Figma/Canva
- Create written content: LinkedIn posts, product explainers, case studies, landing pages, emails
- Manage the Sadie website (Framer is a must)
- Create or edit short-form video content using AI or lightweight tools (product demos, social clips)
- Own Sadie’s social presence, especially LinkedIn (organic + paid campaigns)
Email & Lifecycle Marketing
- Plan, write, design, and run email campaigns (newsletters, sequences, product updates)
- Manage CRM and email tools (HubSpot, Mailchimp, Apollo, or similar)
- Track email performance and iterate quickly
Growth & Demand Generation
- Run growth experiments to drive awareness and inbound leads
- Build and optimize outreach sequences (email, LinkedIn, video)
- Execute multi-channel campaigns and double down on what works
- Drive organic discovery through content, SEO, and targeted outreach
Product & GTM Support
- Support product launches with messaging, visuals, and distribution plans
- Translate features into compelling stories for dealership teams
- Collaborate with product to understand updates and shape communication
Analytics
- Track and analyze key performance metrics (GA4, LinkedIn analytics, email metrics)
- Use insights to improve content, campaigns, and funnel performance
- 3+ years of marketing experience in a startup environment
- Ability to design visual content (Figma, Canva, or similar)
- Experience running email campaigns end-to-end
- Comfort with CRM / email tools (HubSpot, Mailchimp, Apollo, etc.)
- Strong writing, messaging, and content creation skills
- Ability to build landing pages (Framer is a must)
- Basic analytics skills (GA4, social analytics, email metrics)
- Comfort using AI tools (content, video, automation)
- High learning velocity, scrappy mindset, and proactive attitude
- Automotive or SaaS experience is a major plus
Additional Or Preferred Qualifications:
- Experience as an early marketing hire
- Background in product or growth marketing
- Familiarity with AI/ML technologies or automation tools
- Understanding of operational buyer personas
- Technical curiosity and comfort learning new tools quickly
#SadieAuto
- High ownership and autonomy over marketing direction
- Opportunity to work directly with leadership in a fast-paced environment
- Minimal bureaucracy and rapid decision-making
- Access to advanced AI tools to enhance output
- Opportunity to shape a growing brand across North America
- Role with real impact on growth and customer acquisition
Ready to join a collaborative and innovative team where you can make an immediate impact?