Company Overview
LTF Digital is a leading digital marketing agency specialising in the medical aesthetics industry. We help clinics and practitioners connect with patients, build their brands, and grow their businesses through cutting-edge digital strategies. Our team is passionate about creating impactful campaigns, delivering measurable results, and fostering strong client partnerships. We offer a collaborative, dynamic, and remote-friendly work environment where your contributions will make a difference.
Role Overview
As the Digital Content Manager, you will take ownership of content creation and execution across websites and organic social media platforms. This is a hands-on role where you’ll write, plan, and deliver high-quality, engaging content that drives performance for our clients. You’ll work collaboratively with the internal team to ensure messaging aligns with business goals while also tracking content success through key performance metrics.
Core Skill Requirements
- Content Creation: Create compelling, tailored organic social media content that drives engagement and visibility. Ensure all written content is aligned with client brand guidelines and tone of voice.
- Content Strategy & Planning: Plan and execute Quarterly organic social media calendars, including ideation and scheduling. Contribute to website content strategies that align with SEO goals and target audience needs. Identify content opportunities, trends, and key topics relevant to our industry.
- Execution & Delivery: Schedule and publish organic social content across platforms. Monitor and engage with organic social media activity, responding to comments and messages as required.
- Performance & Reporting: Track and report on organic content and social media performance, including traffic, reach, engagement, and other KPIs. Use insights to refine future content and improve overall performance.
- Collaboration: Work closely with internal teams, including creative and client services, to ensure seamless content execution and alignment with marketing goals.
General Deliverables and Responsibilities
- Ensure timely delivery of all website and organic social content.
- Maintain high standards of written content, focusing on quality, clarity, and value to the audience.
- Stay up-to-date with trends in content marketing, and social media.
- Provide performance updates and actionable insights to the Senior Leadership Team and clients where necessary.
Personal Attributes for Success
- Detail-Oriented: Your meticulous approach ensures all content meets the highest standards.
- Proactive: You take initiative to identify opportunities and solve problems independently.
- Creative Thinker: You bring fresh ideas for content that engages audiences and meets business goals.
- Strong Communicator: You can simplify complex messages into clear, audience-focused content.
- Analytical Mindset: You can interpret performance data and use it to inform content decisions.
Qualifications
- 2+ years of experience in content and organic social media management.
- Proven experience delivering & managing organic social platforms.
- Proficiency with content management systems (e.g., WordPress) and social media scheduling tools.
- Strong understanding of SEO principles, organic engagement tactics, and content performance metrics.
- Experience working in the Aesthetics or Medical industry
- Competitive salary commensurate with experience c£30K.£35K PA - subject to a successful probation and Experience
- Comprehensive benefits package:
- 28 holiday days (excluding Public Holidays)
- Health insurance (After Successful Probation Period)
- Team event away days
- Flexible working hours (After Successful Probation Period)
- Pension contributions (After Successful Probation Period)
- Opportunities for professional development
