Content & SEO Strategist
Columbia, MO
Full-time
The SuretyBonds.com Content Strategist manages the brand's presence across all media platforms. The ideal candidate will be creative, have exceptional writing skills, and view content marketing through a business lens.
Key Responsibilities
- Manage content calendar for team members who produce content. We currently use Jira.
- Research, optimize, and publish content changes to our customer-facing website as it pertains to SEO and on-page client conversion. Our website is maintained in Prismic, and we use a slew of other platforms for SEO research (Google Analytics, MarketMuse, Mixpanel, SEOMoz, SemRush).
- Reach out to media outlets to form partnerships and/or promote brand awareness as an industry leader and expert.
- Create and/or delegate content published on company social channels.
Competencies
Planning
- Follow work plans, established timelines, and predefined goals for assigned work.
- Meet commitments on deadlines.
Communication
- Communicate plans, execution, and results with team members and Leadership effectively.
Cost Management
- Identify areas for improvement in existing business practices.
- Perform work thoroughly in a cost-efficient manner and at a high productivity level.
Business Controls and Policies
- Comply with all corporate policies and procedures.
- Report any breakdowns in controls to Leadership.
People Management
- Our Content Strategist manages our collegiate Marketing Intern Program that runs year-round under spring, summer, and fall/winter program terms.
- Marketing Intern Program management includes recruiting, hiring, training, assigning and reviewing work, conducting performance reviews, and providing coaching and mentoring to our student interns.
