Email Marketing & CRM Specialist

Rotork • Full-time • Bath, England, United Kingdom • 10h ago

Company Description

Rotork is a global leader in mission critical flow control solutions, committed to innovation and excellence in the industry. Our cutting-edge products and services are essential in numerous industries, and our presence at major tradeshows worldwide is a testament to our influence and leadership.

Job Description

Are you passionate about creating personalised, automated email journeys that truly connect with customers? At Rotork, we’re looking for an Email Marketing & CRM Specialist to design and deliver strategies that nurture leads and build lasting relationships across global markets.

What you’ll do

Develop and execute Rotork’s customer communication strategy through email and CRM.
Design automated, personalised email journeys that enhance engagement and drive results.
Collaborate with Sales, Product, and Customer Service teams to ensure consistent messaging across all touchpoints.
Work with external vendors and platform providers to optimise performance and maintain compliance with global email regulations.

What you’ll bring

3–5 years’ experience in email marketing or CRM (B2B or industrial experience preferred).
Proficiency with platforms such as CE Outbound Marketing, HubSpot, Salesforce, or Marketo.
Strong skills in CRM segmentation and automation workflows.
Bonus experience: GDPR compliance, behavioural marketing, and multilingual campaign localisation.
A detail-oriented, data-driven mindset with a passion for customer engagement and continuous improvement.

Why join Rotork?

Be part of a global leader driving innovation in industrial flow control.
Work in a collaborative, forward-thinking environment where your ideas make an impact.
Enjoy a hybrid working model and opportunities for professional growth.

If you’re excited to shape global email strategy and deliver meaningful customer experiences, we’d love to hear from you.

Qualifications

Personal Specification

Proactive & Accountable – Takes ownership of campaign performance and drives continuous optimisation.
Collaborative & Inclusive – Works effectively across departments and values diverse customer perspectives.
Curious & Courageous – Explores new tools and techniques to enhance engagement and automation.
Customer Centric – Designs communications that resonate with customer needs and lifecycle stages.