Senior Social Media Manager

The Hoffman Agency • Full-time • Boston, Massachusetts, United States • $100,000 - $120,000 / year • 3w ago

(Hybrid-San Jose, CA | Portland, OR | Boston, MA | Seattle, WA)

The Hoffman Agency is an integrated communications consultancy that solves business problems for tech companies, and while our heritage lies in earned media and PR, we increasingly execute “blended” campaigns that use content to tap into owned and paid media, as well as other digital modalities.

As a Digital Senior Account Manager, you’ll lead all aspects of digital and social strategy, build strong client relationships, and ensure all work aligns with client objectives and is delivered at a high standard. You’ll serve as a trusted client advisor, translate goals into actionable plans, manage day-to-day programs, manage junior team members, and ensure our digital work is strategic, creative, and measurable. In addition, you’ll support new business by developing digital recommendations, contributing to proposals, and pitching ideas to clients and prospects.

Skills and Responsibilities:

Lead and manage 3-6 digital and social client programs, mostly autonomously, ensuring flawless execution and strategic alignment with client goals.

Develop strong relationships with clients through strategic council, providing recommendations, and setting expectations for program execution and results.

Manage client communications and deliverables, leading calls, presenting updates, and proactively identifying opportunities to strengthen programs.

Develop and oversee social media content strategies, manage communities, content calendars, and campaigns that drive engagement and measurable results.

Ideate and create quality, error free work on multiple social and digital channels.

Proven ability to lead projects from planning to execution with precision and time management while maintaining high-quality outcomes.

Measure success on all platforms, sharing actionable insights with your account teams and clients.

Excellent communication and presentation skills, demonstrating an ability to be engaging and simplify complex concepts.

Work with the PR teams to uncover opportunities to provide additional services to clients, expanding digital engagement.

Manage direct report(s) while coaching and mentoring junior team members, providing feedback, actionable steps, and setting goals to support career advancement at Hoffman.

Work effectively across teams and departments, fostering a culture of collaboration, creativity, and accountability.

Support new business opportunities through developing campaign and social strategy, pitching ideas to clients, and providing creative input.

Utilize our digital tech stack to work smarter and measure performance

Collaborate effectively with global digital colleagues across the U.S., Asia, and Europe to share learnings and drive innovation.

Stay current on, promote and evangelize integrated digital best practices across the Agency – including new channels and strategies that keep us ahead of the curve.

Stay ahead of digital trends, bringing fresh ideas and emerging best practices to client and internal teams.

Track the effectiveness of social media posts, campaigns and creative then recommend optimizations.

Functional Expertise

Strong understanding of B2B social media best practices (especially LinkedIn) – from both brand and executive perspectives.

Experience developing content, platform, and campaign strategies tailored to client objectives.

Excellent communication and presentation skills — able to simplify complex concepts and inspire confidence with clients.

Solid foundation in project and account management, balancing multiple clients and priorities.

Background and solid experience with the below is a plus:

Data analytics and supporting tools like Google Analytics

Paid social campaign management and execution

Social media management and listening platforms like Sprout Social, Agility, Hootsuite, etc.

SEO, SEM, PPC and other acronyms that fall under the digital umbrella

Marketing automation platforms like HubSpot and/or Marketo is also a plus

Qualifications

Bachelor’s degree in business, PR/Advertising, Communications, Journalism or Liberal Arts

Minimum of 6 years of public relations experience (agency experience is preferred)

Report into one of our office locations (Boston, Portland, or San Jose

Strong understanding of the tech sector and enthusiasm for emerging technologies.

Proven ability to manage client relationships, lead campaigns, and collaborate across teams.

A proactive problem solver who thrives in a fast-paced, creative environment.

Adept at problem-solving and loves a challenge

Has a sense of humor – required!

People-centered benefits:

20 PTO day

11 holidays including MLK day, President’s Day, and Floating Holiday

Birthday PTO

401(k) match

Going the extra kilometer (gain extra time off from going above and beyond

Knock-off early on Fridays

Weekly Wellness Hour

Sabbatical program

Home office stipend

Wellness and Professional Development Fund
Mentor Program

We are a company that values diversity and inclusion. We also “care.”

Come join us in pushing — and periodically shoving — the boundaries of communications.

This role’s internal title will be Senior Digital Account Manager, with a competitive benefits package and salary range of $100,000–$120,000, depending on experience and location. We will contact all shortlisted candidates.