Join a winning team of innovative thinkers, seasoned mortgage professionals, and financial experts. Build your career at Planet—recognized as a Top Mortgage Employer by National Mortgage Professional.
Job Summary
The primary purpose of the Marketing Director, Servicing role is to lead and oversee Planet’s Servicing and Sub-Servicing marketing efforts with a special focus on borrower experience. This is a high-impact role responsible for designing and optimizing an integrated, revenue driving borrower engagement strategy. You will partner with Sales, Operations, Servicing, Digital, and Analytics teams to ensure a seamless, high value experience that builds trust, deepens relationships, and maximizes lifetime value.
This role includes developing and implementing comprehensive B2C and B2B marketing strategies aligned with the company's objectives, managing customer journeys, marketing campaigns and projects across various channels, ensuring brand consistency, fostering collaboration with internal and external stakeholders, optimizing marketing technology platforms, conducting market research and analysis, and planning and executing events.
This Marketing Director will stay abreast of industry trends and regulatory changes to drive business growth and success. This role plays a critical role in driving the company's marketing initiatives to achieve business goals and objectives.
Essential Duties and Responsibilities
- Leads the strategic development and implementation of comprehensive marketing plans tailored to the Channel’s objectives, ensuring alignment with overall business goals.
- Leads the end-to-end borrower experience strategy by mapping and continuously optimizing customer journeys, owning segmentation and personalization frameworks, and orchestrating multi-channel communications (email, SMS, direct mail, portal, website, call center, and digital/social) to ensure consistent brand voice, aligned touchpoints, and timely, relevant messaging that drives conversion and retention.
- Directs the creation and management of various customer journeys, marketing campaigns, initiatives, and projects across multiple channels, overseeing their execution from conception to completion.
- Manages day-to-day operations.
- Collaborates closely with channel leaders, sales teams, internal departments, and external partners to develop targeted marketing strategies that effectively support each channel’s lead generation, customer acquisition, and retention efforts.
- Plans and executes events, conferences, and webinars to enhance brand visibility, foster company culture, and drive business growth.
- Leads continuous market and industry research, staying current on emerging technologies, best practices, regulatory shifts, consumer trends, and competitor strategies, and proactively apply insights to enhance marketing strategy and campaign effectiveness.
- Provides support to the entire marketing team, fostering a collaborative and high-performance culture that encourages creativity, innovation, and professional development.
- Analyzes campaign efforts for effectiveness, develop new strategies, and present monthly reporting to guide business decisions.
- Manages other key marketing initiatives critical to the Company’s success. Perform additional duties as assigned, contributing to the overall effectiveness and success of the marketing department.
Position Requirements
Education
- Bachelor’s degree in marketing, communication, design, or business-related field or 8 years relevant business experience required.
Experience
- Minimum 8 years marketing experience
- Minimum 2 years of supervisory experience
- Minimum of 6 years of marketing, lifecycle management or CX management in financial services – mortgage servicing/sub-servicing experience strongly preferred
Functional/Technical Skills
- Expertise in CRM, marketing automation, and multi-channel campaign management.
- Energetic self-starter with a positive attitude
- Organized, detail-oriented, and self-motivated
- Superior oral and written communication skills
- Excellent project management skills and ability to manage multiple projects and priorities simultaneously
- Ability to work hands-on and think creatively when obstacles arise
- Strong reporting and analytic skills
- Ability to manage and negotiate project plans and timeframes
- Strong interpersonal skills and ability to work effectively with executive leadership, internal departments, and external vendors
- Strategic thinker with problem-solving abilities
- Innovative and self-motivated, able to work independently and with a team effectively
- Analytical thinker who can interpret feedback, uncover opportunities, and make recommendations for improvement
Environmental/Physical Demands
Work is typically performed in a standard office environment. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sustain predictable work attendance, communicate with others, frequently required to stand, walk, sit, and use arms, hands and fingers to reach, handle or touch. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, and ability to adjust focus. Pursuant to the Americans with Disabilities Act, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This job description is not designed to cover or contain a comprehensive listing of all activities, duties or responsibilities that are required of an employee. The Company reserves the right to amend or modify this document at any time and without notice.
Benefits
Our benefits package includes 3 comprehensive Cigna or Kaiser medical plans, dental, and vision insurance. We provide short term and long-term disability insurance, basic life insurance, 401(k), and 11 employer paid holidays. In addition, we offer supplemental benefits to include life insurance, critical illness and accident plans.
Planet Home Lending does not accept unsolicited resumes or candidate submissions from recruiters or employment agencies. In the absence of an enforceable, fully executed agreement for a specified position, Planet Home Lending has no obligation to pay any compensation or recruiter fee of any kind. In the event a recruiter, agency or other similar third-party submits a resume or candidate without a valid binding agreement, Planet Home Lending explicitly reserves the right to pursue and hire those candidate(s) without any obligation or compensation to the referring party. Any unsolicited resumes, referrals, or candidate submissions, including those communicated to a member of the Human Resources team or a hiring manager, shall be deemed the property of Planet Home Lending. If you or your agency would like to be considered as a future recruiting partner, please email [email protected].
