Overview
One Identity is a leader in the Identity and Access Management market. We enable our global enterprise customers to achieve their mission and deliver on their promises securely and efficiently. That’s why we offer a comprehensive family of identity and access management (IAM) solutions designed to solve today’s challenges, and address tomorrow’s as they arise. We help our customers get identity and access management right.
We are now seeking a senior marketing leader to lead Product Marketing, Analyst Relations and Marketing Website to join our team. This is a strategic role that is responsible for shaping market perception, driving product messaging and managing the performance of the corporate website. This role integrates analyst engagement, product positioning, and digital experience excellence to elevate brand credibility, support demand generation, and ensure consistent product storytelling across all channels.
Responsibilities
Analyst Relations (AR)
* Develop and execute the analyst relations strategy to strengthen company visibility with Gartner, Forrester, IDC, KuppingerCole, and other firms.
* Prepare executives and SMEs with messaging, positioning, and briefing materials.
* Track key analyst reports (Magic Quadrant, Wave, Market Guides) and influence outcomes through proactive engagement.
* Share analyst insights with product, marketing, sales, and executive teams to guide strategy.
* Monitor competitor positioning and communicate implications to leadership.
Product Marketing
* Own product messaging, value propositions, and positioning across audiences and verticals.
* Translate technical product capabilities into clear, compelling narratives for marketing and sales.
* Develop product collateral (datasheets, one-pagers, presentations, competitive battlecards, use-case content).
* Partner with Product Management to align roadmaps, launches, and release communications.
* Support digital marketing with messaging frameworks, campaign inputs, and persona insights.
* Conduct competitive research and share findings with sales and GTM stakeholders.
Website Management
· Own the strategy, structure, and performance of the corporate website.
· Maintain site content, UX, navigation, and brand consistency to support product storytelling and conversions.
· Optimize pages for SEO, engagement, and pipeline metrics in collaboration with demand generation.
· Manage site analytics (GA4, Search Console, heatmaps) and deliver ongoing KPI reporting.
· Partner with design, content, and development teams to launch new pages, product content, and updates.
· Ensure technical excellence including site speed, accessibility, mobile responsiveness, and compliance.
Qualifications
· Bachelor’s degree in Marketing, Communications, Business, or related field.
· 5-10 years of experience in Analyst Relations, Product Marketing, Website Management, or a combination.
· Experience working with major analyst firms strongly preferred.
· Strong understanding of product marketing frameworks and messaging strategy.
· Hands-on experience with CMS platforms, SEO tools, and analytics platforms.
· Excellent communication and storytelling skills.
· Ability to manage complex projects and collaborate cross-functionally.
Key Competencies
· Strategic and analytical thinking
· Strong storytelling and communication skills
· Relationship-building and stakeholder management
· Market and competitive awareness
· UX and digital performance orientation
· Detail-driven with strong execution discipline
Success Metrics
· Improved analyst sentiment and inclusion in top-tier industry reports.
· Strong product messaging consistency across sales, marketing, and web channels.
· Increased website traffic, engagement, and conversion performance.
· Successful product and feature launches with clear differentiation.
· High-quality cross-team alignment between Product, Marketing, and Executive leadership.
Company Description
One Identity enables organizations of all sizes to better secure, manage, monitor, protect, and analyze information and infrastructure to help fuel innovation and drive their businesses forward. With team members around the globe, we intend to continue to grow revenues and add value to customers.
When you join our team, you will have the opportunity to build and develop products at a scale few others can provide. Our product portfolio serves a large base of customers and we are addressing the strategic imperatives for enterprise businesses. Working with some of the most talented employees the industry has to offer, we provide enhanced career opportunities for team members to learn and grow in a rapidly changing environment.
Why work with us?
-Life at One Identity means collaborating with dedicated professionals with a passion for technology.
-When we see something that could be improved, we get to work inventing the solution.
-Our people demonstrate our winning culture through positive and meaningful relationships.
-We invest in our people and offer a series of programs that enables them to pursue a career that fulfills their potential.
-Our team members’ health and wellness is our priority as well as rewarding them for their hard work.
One Identity is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: One Identity is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at One Identity are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. One Identity will not tolerate discrimination or harassment based on any of these characteristics. One Identity encourages applicants of all ages.
Come join us. For more information, visit us on the web at One Identity Careers | Explore Opportunities with the OI Team
Job seekers should be aware of fraudulent job offers from online scammers and only apply to roles listed on quest.com/careers using our applicant system. Note: We do not use text messaging or third-party messaging apps like Telegram to communicate with applicants, so please exercise caution if you are approached in this way and only interact with people claiming to be Quest employees if they have an email address ending in @quest.com or @oneidentity.com
