Senior Global Marketing Manager – Global Innovation & Activation Strategy
At The INKEY List, we’re here to democratize skin health with no B.S. – just better skin. We believe knowledge powers better decisions, and we embed that mindset in every role across our team.
We're seeking a Senior Global Marketing Manager to lead our innovation pipeline, build culturally resonant global brand campaigns, and scale product storytelling across markets. This person will act as the strategic heart between global brand, NPD, and regional execution - driving momentum, collaboration, and impact at scale.
This role blends strategic leadership, cross-functional orchestration, and a deep passion for delivering meaningful, consumer-first innovation. You will own product launches end-to-end, grounded in insights and built with agility, clarity, and creativity.
What You’ll Own
Strategic Innovation Leadership
- Lead the global strategy for new product development (NPD) and brand growth, aligned to our 3-year innovation roadmap.
- Drive consumer-centric innovation that delivers efficacy, affordability, and relevance – rooted in data, insight, and trend foresight.
- Champion “impact obsession”: balancing purpose, performance, and commercial outcomes.
Global Campaign Development & Activation
- Own and orchestrate global 360 marketing campaigns, from creative concept through to toolkits and regional rollout.
- Partner with Creative, Digital, Education, and Retail to ensure integrated storytelling across every touchpoint.
- Activate launches with hustle and heart – from idea to shelf to content.
Platform-Native Thinking
- Design campaigns natively for platforms like TikTok, Instagram, and YouTube — not retrofitted from broader assets.
- Stay plugged into trends, sounds, formats, and memes — responding in real time where it makes sense, while staying true to INKEY’s voice and values.
- Create with the swipe, scroll, and save in mind - ensuring every launch moment is thumb-stopping, shareable, and story-worthy.
Community Co-Creation
- Actively involve our #askINKEY community in product innovation, content development, and campaign storytelling.
- Build feedback loops through polls, comments, DMs, and creator collaborations - turning insights into action at speed.
- Elevate real customer stories, creators, and skincare journeys into the centre of our storytelling ecosystem.
Creator-Led Storytelling
- Partner with creators early and often - from seeding to scripting to content co-creation.
- Build deep, long-term creator relationships that go beyond paid posts - nurturing genuine advocates and ambassadors.
- Unlock niche communities and new conversations by tapping into micro-creators and skinfluencers who share our values.
Cross-Functional & Regional Collaboration
- Be the connective tissue between global brand strategy and local market execution, driving alignment and momentum.
- Partner with Product, Sales, Operations and Digital to create go-to-market plans that scale.
- Create a culture of open feedback, curiosity, and clarity across teams.
Leadership & Culture
- Lead with growth mindset – coaching, mentoring and uplifting others while being deeply accountable for your own delivery.
- Build cross-functional project teams that operate with agility, transparency, and high performance.
- Champion INKEY’s values and show up as an ambassador for our culture internally and externally.
What You Bring
- 10+ years in brand or marketing leadership roles, ideally within fast-paced, high-growth consumer brands.
- Proven experience in global innovation/NPD strategy and leading end-to-end brand campaigns.
- Expert in cross-functional collaboration, commercial thinking, and creative development.
- Strong digital acumen and fluency in data-led decision-making.
- Clear, direct communicator who builds trust quickly and thrives in ambiguity.
- Curious, bold, and purpose-driven. You take initiative, learn fast, and act with heart.
What we will give to you (our Company Benefits):
- Hybrid working
- Private Medical for ALL employees - Vitality Medical scheme
- Part of the BCORP organisations
- 25 days holiday plus bank holidays
- Birthday day off
- Cycle to work scheme
- Electric Car scheme
- Team days
- Allowance to use on our wonderful products each month
- Dog friendly office
The INKEY team
At INKEY we are a dynamic and enthusiastic team with huge ambition.
We make things happen (sometimes against the odds!) by thinking differently and being solution-led.
We love hearing creative, innovative ideas that provide opportunities for improvement. Proactiveness is an absolute must. In return, we are committed to developing the knowledge of our team, as we do with our consumers, and the scope for growth is enormous.
We are a diverse team of passionate individuals who fundamentally believe that better knowledge creates better decisions.
We are really proud of the culture and environment we have built in our business since our launch in 2018.
We stand for transparency, equality and fairness and live this through our brand and our team every day.
We are for everyone.
