Performance Marketing Manager

Trivelta • Full-time • Boston, Massachusetts, United States • 23h ago

We are seeking a highly analytical and results-driven Performance Marketing Manager with deep expertise in running large-scale user acquisition across the major paid media channels in the U.S., including Meta Ads (Facebook/Instagram), TikTok Ads, Google Ads (UAC, Search, Display, YouTube), Twitter/X Ads, Snapchat Ads, Reddit Ads, Apple Search Ads, and programmatic networks such as Taboola/Outbrain.

The ideal candidate has worked in fast-growing online companies like IGaming, sportsbook, fantasy sports, fintech, e-commerce, marketplaces, social apps, subscription apps, or web platforms with massive acquisition needs. You must have a strong command of attribution tools like AppsFlyer, web pixels, conversion APIs, GTM implementation, deep linking, SKAN, and multi-touch funnels.

Responsibilities:

Plan, launch, and optimize user acquisition campaigns across all major U.S. paid media channels, including:

- Meta (Facebook & Instagram)
- TikTok
- Google Ads (UAC, Search, Display, YouTube)
- X / Twitter
- Snapchat Ads
- Reddit Ads
- Apple Search Ads
- Programmatic platforms (Taboola, Outbrain, Display networks)

Manage large monthly budgets while optimizing for CAC, ROAS, LTV, retention, UAC performance, and funnel efficiency.
Build full-funnel strategies, including TOF/MOF/BOF, lookalikes, retargeting, and high-intent acquisition flows.
Collaborate with product, BI, and engineering teams to integrate AppsFlyer events, GTM tags, conversion APIs, deep links, and postbacks.
Develop creative testing frameworks (UGC, influencers, short-form videos, static, native formats).
Perform A/B testing on audiences, creatives, offers, messaging, and landing pages.
Monitor campaigns daily to identify trends, anomalies, scale opportunities, and issues related to attribution or technical setup.
Report results and insights at both tactical and executive levels.

Qualifications:

5+ years of hands-on experience managing paid user acquisition in the U.S. market.
Demonstrated success operating in high-volume, data-driven environments such as apps, gaming, fintech, marketplaces, social platforms, or subscription apps.
Advanced proficiency with AppsFlyer or other MMPs (Adjust, Singular, Branch).
Deep understanding of: Web pixels; Conversion APIs; SDK implementation; Deep linking; Attribution models; SKAN 4/5; Cross-platform tracking
A/B testing experience across creatives, CRO, messaging, funnel stages.
Strong analytical and Excel/Sheets skills; comfortable reading dashboards (Looker, QuickSight, DataStudio).

Nice to Have

Experience in gaming, betting, sweepstakes, social casino, fintech, or subscription apps.
SQL knowledge for deeper analysis.
Experience managing $1M+ / month budgets across multiple platforms.
Familiarity with creative pipelines: UGC, TikTok Spark Ads, influencer amplification.
Experience with marketing automation (e.g., Braze, Segment, Firebase).
Knowledge of privacy changes, ATT, SKAN optimization, and probabilistic attribution.

It goes without saying....

Strong strategic and analytical mindset.
Excellent communication and cross-functional collaboration.
Fast execution and ability to operate under pressure.
Creative thinker with a constant desire to test new formats, betas, and channels.

This position is hybrid out of our HQ location in Boston near South Station.