Global Head of Marketing - Everfit.io
Location:
San Francisco Bay Area or Los Angeles, CA (required)
About Us
At the intersection of fitness, health, and AI, Everfit is disrupting the $5.1 trillion market to become the leading platform for health and fitness professionals. We’ve built a business-in-a-box software for trainers and coaches to grow their business in any way they want and help them empower individuals to achieve their fitness goals. We’re proud to support over 220,000 coaches and millions of clients worldwide. The possibilities ahead are limitless. As a global, diverse team of entrepreneurs, ex-founders, and fitness enthusiasts — with experience at Nike, Apple, Meta, Patreon, Future, Les Mills, and more — we’re pushing the boundaries of what’s possible in health and fitness technology. Join us in revolutionizing fitness and wellness with cutting-edge AI. Our vision is to empower every health and fitness professional with modern tools to unlock their potential and help more people live better lives. We believe in leveraging technology and AI to revolutionize the industry — while keeping the human touch at the heart of coaching.
The Opportunity
We are seeking a dynamic, creative, and design-savvy
Vp,
Global Head of Marketing
to join our executive team. If you have bold, adventurous ideas and a deep passion for the intersection of fitness, AI, and technology, this is the role for you.
Location:
Our executive leadership team is based in the San Francisco Bay area. Though we don’t have a regimented in-office policy, we believe the best work is done when we’re together. We will meet in-person about twice a week if you’re based in the SF Bay Area or once a month if you’re based in Los Angeles (you’d fly to SF for a few days depending on business needs).
Your Impact:
- Develop and Execute Full-Funnel Marketing Strategy: Build and own a comprehensive marketing roadmap to drive growth across B2B and B2C. Ensure alignment across all channels from paid channels, product marketing, content, and webinars to engagement, partnerships, affiliate, and referral with a consistent, compelling brand narrative.
- Creative Brand & Campaign Leadership: Lead the vision and execution of bold, imaginative campaigns across digital, social, and video channels. Collaborate with the creative team on standout moments including viral campaigns, video storytelling, and high-impact creative that breaks through the noise.
- Data-Driven Growth & Performance Marketing: Own performance across all paid media, managing a multi-million dollar budget. Leverage analytics to optimize channel ROI, identify key opportunities, and make informed, scalable decisions.
- Brand Positioning & Storytelling: Shape and evolve Everfit’s brand identity, ensuring it resonates across markets and channels. Bring clarity, energy, and consistency to how we tell our story.
- Product-Led Growth & Conversion Optimization: Partner closely with the product team to drive PLG initiatives, optimize conversion funnels, and fuel adoption through creative, go-to-market campaigns.
- Affiliate, Webinar & Creator Marketing: Grow and scale Everfit’s affiliate and partner programs. Lead webinar strategies and activate influencers, creators, and prosumers to build awareness and reach.
- Everfit Academy & Marketplace Integration: Collaborate with our content and marketplace teams to maximize the impact of Everfit Academy and support the launch of a global wellness marketplace.
- Team Leadership: Help build Everfit’s dream marketing team. Hire and empower marketers in performance, growth, and affiliate marketing, along with creative leads across paid, content, creator, and viral marketing.
- Global Market Expansion: Design and execute localization strategies and community-driven campaigns to expand Everfit’s brand globally.
Who You Are:
- 60% Creative, 40% Analytical: A marketing visionary with strong creative instincts, a good eye for design, and an understanding of what’s trending in social media and current events. You bring bold, idea-rich thinking balanced with analytical rigor.
- AI-Curious & Trend-Savvy: You stay up to date with the latest trends in AI - especially how creators, designers, and marketers are leveraging AI tools to push boundaries and increase productivity. You believe in fostering an AI-first culture and know how to implement it in creative and scalable ways.
- Growth-Minded & Hands-On: Excited by fast-paced, high-growth environments with a passion for building and scaling brands.
- Experienced in Growth Marketing: Proven track record in performance marketing, demand generation, and customer acquisition.
- Passion around Fitness and/or Tech: Prior work experience in fitness, lifestyle, or technology-driven brands.
- Exceptional Leader & Team Builder: Ability to hire, manage, and mentor a dynamic marketing team.
- Collaborative & High-Energy: Enjoys working with cross-functional teams and thrives in a fun, vibrant company culture.
- Global Perspective: Comfortable driving international growth strategies and brand positioning.
Why Join Everfit?
- Help shape how millions of people discover and connect with fitness coaches
- Work with autonomy and ownership on high-impact projects
- Join a collaborative, global team with experience from leading tech and fitness companies
- Enjoy competitive salary, equity, and performance bonuses
- Build something meaningful that helps people live better, healthier lives
- Hubs in San Francisco and New York City offering regular in-person gatherings and co-working sessions
- Flexible PTO with U.S. holidays observed and a week shutdown in December to rest and recharge*
- A competitive health insurance plan covers 100% of the policyholder and 75% for dependents*
- 12 weeks of paid parental leave in the US*
- $500 work-from-home stipend to be used up to a year of your start date*
- $1,200 per year Health & Wellness Allowance to support your personal goals*
- The chance to collaborate with a team at the forefront of AI research
- Certain perks and benefits are limited to full-time employees only
Everfit.io is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status.
