About us
LOFT creates modern, feminine, versatile clothing for women with one common style goal: to look and feel confident wherever the day takes them. We empower women to find their authentic self-expression because feeling like yourself is always in style.
Here at LOFT, we're busy styling the careers and supporting the lives of everyday optimists just like you. Express your authentic self and experience endless inspiration, all while enjoying the opportunities and benefits that help you get the most from your career, life, and wardrobe.
About the role
The Associate Manager, Digital Marketing will be responsible for supporting the tactical execution and optimization of all customer retention channels across Email, SMS and Direct Mail in partnership with internal and external teams. This role will maintain and expand upon our existing marketing strategy with a focus on increased segmentation, personalization, relevancy and acquisition. They will be a key contributor to driving customer retention channel performance.
This is a highly visible, fast-paced, hands-on role, as these channels touch the most senior members in the organization. Strong attention to detail and the ability to recognize and prioritize key, time sensitive projects, will be crucial for success. This position is highly collaborative and requires working with multiple cross-functional partners including members of the Creative, Brand Marketing, Planning, Merchandising, and Customer Relationship Management teams.
The impact you can have
- Independently drives projects and initiatives forward to meet and exceed company goals.
- Manages and executes: process workflow, creative brief process, asset delivery, approval, QA, etc. of digital marketing programs with key focus on Email, SMS, and Direct Mail.
- Develops calendars & creative schedules, manages team and agency partners to deadlines, works with merchants and site team to optimize landing pages, tests campaigns, reports on campaign performance.
- Posseses a keen understanding of martech tools, audience segmentation and other executional best practices.
- Manages agency partnerships and oversees campaigns from start to end, including ideation, briefing team members, implementation, deployment, A/B testing, optimization, monitoring, reporting and analysis.
- Contributes to a test and learn team environment and focus on new creative strategies to engage the client both online and offline through digital marketing channels.
- Collaborates with cross functional teams including CRM, Brand Marketing, E-commerce Analytics, Digital Merchandising, Organic Social, Loyalty/Credit Marketing & Creative & Project Management.
- Continuously monitors channel performance and ensures that campaigns meet or exceed KPI’s.
- Participates in the cross-flow of results and best practices with the broader Marketing and Digital teams in a timely and actionable format.
You’ll bring to the role
- 3-5 years of Digital Marketing experience.
- Prior experience working with an email service provider and SMS platform with management of campaign execution and analysis is required.
- Understanding of email fundamentals: CAN-SPAM requirements, segmentation, performance metrics, etc.
- Data driven with knowledge across CRM, modeling and segmentation approaches and resources.
- BA/BS in Marketing, Business, or related major; MBA a plus.
Benefits
- You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.
- Support for your individual development plus opportunities for career mobility within our family of brands.
- A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities. *
- Medical, dental, vision insurance & 401(K)*
- Employee Assistance Program (EAP)
- Time off – paid time off & holidays*
- The target salary range for this role is: $65,000 - $68,000*
- Hybrid: This position works in a hybrid model, with required days worked in the LOFT office location in New York, NY as defined by business needs.
*Any job offer will consider factors such your qualifications, relevant experience, and skills. Eligibility of certain benefits and associate programs are subject to employment type and role.
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Location:
Times Square Tower-ANN-New York, NY 10036
Position Type:
Regular/Full time
Equal Employment Opportunity The Company is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate's qualifications as they relate to the requirements of the position under consideration and are made without regard to sex (including pregnancy), race, color, national origin, religion, age, disability, genetic information, military status, sexual orientation, gender identity, or any other category protected by applicable law. The Company is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process, please contact [email protected]. The Company will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company’s business. The Company will not revoke or alter a job offer based on an applicant’s request for reasonable accommodation.
