JOB DESCRIPTION: Paid Social Specialist
*Internally, this role is known as Media Planner*
This position sits in our Marketing & Technology service based in London. We combine data, technology, creative content, and paid media to crack brands’ business problems & drive revenue through a variety of digital marketing solutions like ad campaigns, augmented reality, and chatbots. Our clients include ASOS, Just Eat Takeaway, Twitch, TikTok, and The White Company.
JOB PURPOSE We are looking for a Junior Paid Social Specialist (div/f/m) who is characterized by a high degree of openness and empathy and who is burning to further develop and, above all, to contribute their passion in the field of performance marketing / Paid Social.
Key Responsibilities
- Development, set-up and optimization of paid social campaigns across platforms like Meta, TikTok and LinkedIn
- Analyzing campaign data and generating reports to provide valuable insights and actionable recommendations for our clients
- Designing and running A/B tests to compare different ad variations, targeting strategies, or landing pages for performance optimization
- Regularly monitoring performance metrics and optimising campaigns, ensuring goals & KPIs alignment and client satisfaction
- Allocating and managing budgets for paid social campaigns to achieve optimal results, preparation of Paid Social forecasts and media plans
- Identifying and define target audiences for effective ad targeting
- Collaborating with design teams to create compelling visuals or videos for ad campaigns
- Implementing and configuring conversion tracking mechanisms together with our data teams, such as pixels or tags, to measure campaign success.
WHAT WE ARE LOOKING FOR You…
- Are open-minded and eager to learn more and develop your skill set
- Work thoroughly, manage campaigns accurately and have an eye for detail
- Always keep an oversight, even when various tasks are at hand
- Have some experience with hands-on paid social projects
- Have an understanding of Social KPIs, campaign optimisation, and are able to analyse results with the help of Excel, Pivot and platform data
- Have collaborative skills for working with cross-functional teams, clients, and stakeholders
- Think proactively and have a healthy amount of creativity as well as the fun to bring in own ideas
- Have a passion for (Paid) Social and are always up to date for news and trends
- Are able to effectively allocate and manage campaign budgets to achieve desired outcomes
We Offer
- Possibilities to do what you do best and to develop your skills further with training development and certifications
- A flexible, hybrid working policy
- The choice of medical healthcare providers (Bupa or Medicash)
- 25 days holiday plus bank holidays and your birthday off each year
- Company pension scheme
- EAP scheme
- Ride to work scheme
- Enhanced family friendly policies
- Buddy Program: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®
- Global Annual DEPT® Cares Day which cadets can donate their skills to support local charities
- Other soft benefits including, refreshments provided in the office and a social calendar with weekly and monthly events on a team and agency level
Who Are We?
We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.
Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world.
DEPT® is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified.
Diversity, Equity & Inclusion
At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.
Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.
We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.
Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.
