Growth Coach, Brand Building

General Mills • Full-time • Golden Valley, Minnesota, United States • $108,900 - $181,700 / year • 1d ago

Summary

The Growth Coach is responsible for guiding brand teams through the Growth Lab experience, developing growth strategies on core brands, finding new growth opportunities, and developing our brand building culture. This role serves as a coach for Brand teams, connecting brands with cross-functional expertise, and equipping them with tools, methods, and frameworks through General Mill’s “Growth Lab” process. The Growth Coach helps brand teams generate ideas and insights that bring their strategy to life for consumers. This role will consistently evolve content & processes, translate best practices that can scale to all brands.

Key Accountabilities

Facilitate Brand & Creative Strategy in the Growth Lab; providing ongoing support to both in-lab and out-of-lab brands, reinforcing a growth mindset and a culture of innovation, experimentation and rapid learning
Coach brands in creative ideation, growth strategic clarity, and building a pipeline of consumer facing ideas for consumer testing.
Guide teams through strategy and ideation workshops, three-year plans development, structured problem solving to uncover new growth opportunities
Partner with Creative & Design Strategists to guide brands to make bold, creative choices during the planning process
Act as a connector for brand teams and all Growth Lab stakeholders, helping them access the right expertise, frameworks, tools, and insights for ideation and growth
Continuously evolve Growth Lab tools, processes, best practices, and offerings to stay future-focused
Collaborate with Creative & Design Strategists, Brand Building Capabilities Team, iSquad, and SPARKS to evolve Growth Lab content, frameworks, and workshop designs
Optimize internal processes and session formats to improve learning outcomes, engagement, and practical impact for brand teams
Partner with iSquad (for innovation projects) and SPARKS (for experimentation and A/B testing) to deliver integrated Growth Lab support
Track and communicate impact, sharing success stories and outcomes to inspire continued brand transformation

Minimum Qualifications

Bachelor's degree in advertising, communications, marketing or related field
At least 5 years of experience in marketing, brand management, innovation, advertising, or strategy
Excellent communication, presentation and storytelling skills
Proven experience in facilitating workshops, training sessions, or group ideation activities
Experience working with or leading cross-functional teams
Familiarity with Design Thinking methodologies and innovation frameworks
Creative thinking and innovative problem-solving skills
Experience navigating fast paced, dynamic and complex environments
Strong leadership skills with the ability to build relationships, inspire and influence multiple stakeholders
Strong understanding of marketing principles, brand strategy, and consumer insights
Strategic thinker with the ability to translate complex ideas into clear, actionable plans that deliver business objectives
Strong organizational and time management skills

Preferred Qualifications

Master's degree in advertising, communications, marketing or related field
5+ years of experience in marketing, brand management, innovation or strategy
Experience fostering a culture of innovation and growth in CPG organizations
Certification on Design Thinking or other agile/innovation methodologies and frameworks
Experience with A/B testing and experimentation methodologies
Proficiency in using collaboration tools and platforms (e.g., Miro, Mural)
Deep understanding of consumer research methodologies
Learning mindset and interest for the latest trends in marketing and innovation
Demonstrated ability to lead through ambiguity & change

Additional Considerations

International relocation or international remote working arrangements will not be considered.
Applicants for this position must be currently authorized to work in the US on a full-time basis. General Mills will not sponsor applicants for this position for work visas.

COMPANY OVERVIEW

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.

Salary Range

The salary range for this position is $108900.00 - $181700.00 / Annually. At General Mills we strive for each employee's pay at any point in their career to reflect their experiences performance and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.

Reasonable Accommodation Request

If you need to request an accommodation during the application or hiring process, please fill out our online accommodations request form by following this link: Accommodations Request.