About Snow Commerce
Snow Commerce is a leading provider of ecommerce strategy, design, and digital marketing, helping some of the world’s most exciting brands succeed online. Our partners include Paramount, Netflix, Bauerfeind, NBCUniversal, Warner Bros., and more. Learn more at snowcommerce.com.
The Role
The Digital Marketing Strategist will be responsible for developing marketing strategy and execution to drive eCommerce sales for a variety of clients in various industries, including fan merchandise. This is an exciting opportunity to work with some of the biggest brands in the entertainment, sports and gaming industries while driving the fan experience.
Responsibilities:
- Develop strategies and implement campaigns on paid channels such as Google Ads, Amazon Seller Central, Facebook ads manager, TikTok, Reddit affiliate marketing, and other paid channels as needed.
- Optimize paid marketing campaigns for performance across channels. Optimizations include keyword selection, bid strategies, social media audiences and creative, affiliate relationships and more.
- Develop and maintain profitable paid marketing programs driving an optimal return on advertising spend.
- Develop an understanding of and leverage Snow Commerce’s proprietary budget management platform to ensure all campaigns meet their budget and performance targets.
- Develop incremental budget recommendations using historical data or trend analysis complete with expected results.
- Monitor organic search ranking across assigned clients and make SEO recommendations as needed. Ensure new sites are optimized at site launch.
- Determine the most effective marketing mix to drive the most revenue for each client.
- Monitor analytics and produce monthly, quarterly and ad hoc reports as needed that draw actionable insights from data. The Digital Marketing Strategist will be responsible for presenting these reports to clients while also fielding questions about the results.
- Leverage data from multiple data sources, including ad platforms, Google Analytics, Shopify, etc. to understand the customer journey and make strategic recommendations for constant improvement.
- Constantly improve understanding of digital marketing (search, social, email, Amazon, etc.) through continuous research and training on a weekly basis; maintain an ongoing understanding of industry changes (such as iOS15, new Google campaign types, etc.), standards and best practices and implement these changes in your day-to-day work and to effectively communicate these changes to clients and the internal team.
- Work closely with teammates and clients, establishing strong communication practices. The ideal candidate takes initiative and does not wait to be told what to do.
Qualifications:
- BA/BSc in Marketing or related field.
- Self-starter with the ability to self-teach if necessary.
- Proficiency with analytic tools such as Google Analytics.
- Team player with excellent communication skills.
- Ability to maintain excellent colleague and client relationships.
- Ecommerce experience is a plus.
- Agency experience is a plus.
What We Offer:
- Energetic, collaborative work environment in Over-the-Rhine.
- Competitive pay and benefits: health, dental, vision, and life insurance.
- Unlimited PTO.
- 401k with company match.
- Personal and professional development opportunities.
- A fast-paced eCommerce retail environment where you can learn and grow while working with major brands.
Interested, but don’t think this is the right fit for you? Feel free to share it with friends and check out other open positions at Printful. We’re always looking for creative and driven minds to join our ever-growing team!
AAP/EEO Statement
Printful provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Printful complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Printful expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Printful’s employees to perform their job duties may result in discipline up to and including discharge.
