Brand Marketing Manager – Outdoor Living
**Location:** Central PA Preferred
**Reports To:** Outdoor Living Marketing Leader
**Department:** Marketing
Qualifications
Company Overview
PrimeSource is an emerging market leader in the outdoor living space, with a recently acquired portfolio of trusted brands including Fortress, Keylink, CityPost, Nationwide Industries and Wolf Home Products. As we continue to expand our position in outdoor living, this role is critical to shaping how our brands connect with customers, drive growth, and lead the industry through bold marketing strategies and creative activation.
Position Summary
The Brand Marketing Manager will lead the development and execution of strategic marketing initiatives across residential and commercial product categories. This includes responsibility for creative activation, go-to-market planning, messaging, content creation, and sales enablement tools to ensure cohesive brand experiences across every customer touchpoint.
This role will be a bridge between strategy and execution — developing creative programs that drive awareness, engagement, and conversion. The ideal candidate is a strategic, hands-on marketer who thrives in a fast-paced environment and collaborates effectively across teams.
Key Responsibilities
Brand & Category Leadership
- Lead multi-brand marketing strategy and integrated positioning across assigned product categories.
- Act as a brand steward to ensure consistent messaging, tone, and visual identity across channels.
- Monitor category trends, competitive landscape, and customer insights to inform strategy.
Creative Activation & Campaigns
- Creative Design: Drive development of visual assets, packaging, merchandising, and displays to support marketing and sales initiatives.
- Messaging: Craft clear and compelling messaging frameworks to support launches, campaigns, and channel marketing.
- Digital Assets & Content: Collaborate to create digital content including graphics, videos, web assets, and social media campaigns.
- Merchandising: Lead creation and deployment of in-store and jobsite merchandising programs.
- Campaigns & Promos: Develop integrated marketing campaigns that drive demand and reinforce brand positioning.
- Events & Shows: Partner with cross-functional teams to develop impactful event strategies, trade show activations, and customer experiences.
- Sales Enablement: Equip sales teams with tools, presentations, and resources to drive conversions and strengthen customer relationships.
Go-to-Market & Customer Experience
- Build and execute breakthrough launch plans for new products and promotions.
- Map and optimize the customer journey to create seamless, high-impact brand interactions.
- Collaborate with Product, Sales, and Operations to ensure alignment between marketing plans and business goals.
Cross-Functional Collaboration
- Partner with internal teams including Digital and Product Marketing, Sales, Operations, and Sourcing to deliver integrated programs.
- Support trade show, event, and customer engagement initiatives to build brand presence and loyalty.
- Work with external agencies and partners to bring creative concepts to life.
Insights & Analytics
- Leverage KPIs and analyze campaign performance to optimize spend and impact.
- Use customer insights to refine messaging, creative strategy, and channel activation.
- Develop actionable reporting to support leadership decision-making.
Project & Team Leadership
- Collaborate with agency partners and internal creative resources.
Required Skills & Experience
- Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
- 5–8 years of progressive marketing experience in CPG, building materials, or related industries.
- Proven success in creative activation and go-to-market strategies for B2B and B2C audiences.
- Demonstrated expertise in digital content, merchandising, packaging, and campaign development.
- Excellent communication and project management skills with the ability to lead cross-functional initiatives.
- Strong analytical abilities to evaluate market trends, competitive benchmarking, and customer experience.
- Experience managing multiple projects and brands simultaneously in a fast-paced environment.
- Willingness to travel for jobsite visits, trade shows, and customer events.
Preferred Experience
- Experience in construction, building products, or adjacent categories:
- Familiarity with key Outdoor Living product categories – railing, decking and fencing preferred.
- Familiarity with wholesale, distribution and retail sales channels a plus.
- Experience with MarTech and project management platforms (Workfront, Monday.com), Salesforce Marketing Cloud, Microsoft & Adobe Suite.
- Prior work with agency and creative partners in campaign execution.
