Title: Product Marketing Manager
Location: Lower East Side, NYC (Hybrid, 3x in-office)
Employment Type: FULL-TIME
Department: Marketing
Reporting to: Director of Marketing
Salary Range: $125K-135K
Position Summary
As Product Marketing Manager, you’ll own how Fohr brings its predictive platform and features to market. Sitting at the intersection of Product, Marketing, and Sales, you’ll craft the story, strategy, and execution plan that defines how our technology shows up in the world.
You’ll translate complex functionality into clear customer value, positioning Fohr’s platform as the intelligent, measurable solution for brands investing in creators. From narrative development to go-to-market (GTM) planning, you’ll ensure every launch connects insight, creativity, and performance.
This is a hybrid role (3x weekly in-office, NYC – LES) reporting to the Director of Marketing.
About The Role
Positioning & Messaging
- Define Fohr’s product value propositions and key differentiators in a rapidly evolving creator-marketing category.
- Translate technical features into clear, customer-centric benefits that resonate with marketers.
- Evolve Fohr’s platform narrative to ensure consistency across sales, marketing, and customer communications.
Go-to-Market Execution
- Lead end-to-end GTM strategy for new product features, enhancements, and platform launches.
- Partner cross-functionally with Product, Sales, and Marketing to develop launch timelines and communication plans.
- Manage the product launch calendar, driving alignment and accountability across teams.
Customer & Market Insights
- Conduct interviews with customers, prospects, and internal stakeholders to uncover needs, pain points, and opportunities.
- Analyze product usage and performance data to inform messaging, pricing, and roadmap priorities.
- Maintain a sharp understanding of the competitive landscape to ensure Fohr’s platform remains distinct and defensible.
Sales Enablement
- Create compelling pitch decks, one-pagers, and case studies that bring Fohr’s story to life for enterprise prospects.
- Develop internal training and resources to equip Sales and Client Services teams to communicate product value confidently.
- Ensure internal stakeholders are informed, inspired, and aligned around every launch.
Performance Measurement
- Define and track success metrics for launches, including adoption, engagement, and revenue impact.
- Report results and insights to leadership, using data to continuously refine GTM performance.
About You
- 5+ years of experience in Product Marketing within SaaS, martech, or a related B2B technology environment.
- Proven success defining positioning, building narratives, and executing multi-channel product launches.
- Strong ability to translate technical details into clear, emotionally resonant customer messaging.
- Analytical and insight-driven: you use data to guide strategy and storytelling.
- Experienced managing cross-functional launches with multiple stakeholders and priorities.
- Comfortable in a fast-paced, high-growth environment where clarity and communication are key.
- Collaborative, curious, and confident—you know when to lead, when to listen, and how to move teams forward.
Compensation
- Competitive base salary commensurate with experience
- Annual performance bonus opportunity
- Comprehensive benefits: health, dental, vision, generous PTO, and 401(k)
- Hybrid work schedule (3x weekly in-office, Lower East Side, NYC)
About Us
Fohr is the original influencer advertising agency. Thirteen years ago, we launched the world’s first influencer platform. Today, we’re creating industry-leading campaigns for brands like The RealReal, DICK'S Sporting Goods, Sol de Janeiro, Calvin Klein, Olly Nutrition, Aerie, and more than 50 others.
Based on the Lower East Side of NYC, our team of ~75 people combines deep expertise with proprietary technology. Over 300,000 creators have joined our platform, enabling us to deliver creative, insight-led, and effective work for our clients.
We believe influencer and creator marketing will become the dominant form of brand communication within the next five years—and our mission is to accelerate the shift of advertising power from platforms to people.
We were proud to be named one of TIME Inc’s Fastest Growing Companies in 2024 and to win the Hyer Breakthrough Culture Award in 2025.
Fohr is proudly independent, and we’re building a company that attracts, supports, and retains the very best people in the industry.
Fohr Values
Everything we do is rooted in our Fohr Values:
- Excellence – We strive not just for your best, but for a level right beyond that high mark.
- Individuality – We have a Fohr way of doing things / Thinking differently is in our DNA.
- Curiosity – We seek to understand the things we don’t agree with, we investigate ideas before discarding them and question the status quo instead of following it.
- Ownership - We are dependable and deliver on expectations.
- Camaraderie – We look to build meaningful relationships in the workplace.
- Optimism – We believe deeply in the potential of our colleagues and clients and give the support and encouragement needed to reach that potential.
Equal Employment Opportunity Statement
Fohr is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other basis prohibited by federal, state or local laws.
