Senior Executive, Digital Marketing

StarHub • Full-time • Singapore • 4d ago

Digital Marketing Senior Executive

Own the end-to-end performance reporting of all digital campaigns across advertising platforms, web analytics, and business outcomes. Ensure reporting frameworks are consistent, accurate, and actionable.
Work with media agencies and internal stakeholders (marketing, product, go-to-market teams) to connect campaign performance with business objectives, translating data into clear narratives and recommendations.
Develop and maintain multi-touch attribution models to assess the proper contribution of channels and audiences across the conversion funnel.
Partner with the media agency to evaluate and calibrate channel and audience mix, while integrating learnings from campaign data and attribution outcomes.
Collaborate closely with the web analytics and conversion teams to continuously assess landing pages, funnels, and conversion paths — driving improvements in CVR and CAC.
Guardian of the performance reporting rhythm: build dashboards, consolidate insights, and present results and storylines to internal stakeholders (up to VP level) with clarity and confidence.
Monitor campaign data in real time to identify anomalies or opportunities, enabling faster and more data-driven optimisation.
Continuously research and test new measurement approaches, channels, and formats that can enhance both media efficiency and business outcomes.

Qualifications

Bachelor's Degree in a related field or equivalent experience.
Minimum 2 years’ experience as a digital media buyer.
Solid media buying experience on at least 2 of the following digital channels: Search Ads / Social Ads / Display Ads.
Solid hands-on experience in web analytics tools (Adobe Analytics is a big plus).
Excellent analytical skills and willing to be hands-on with data
A strong problem solver, you see potential solutions, not the problem.

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