Sr. Analyst, Social & Digital Monitoring, Analytics and Insights

Nasdaq • Full-time • New York, New York, United States • $53,800 - $89,700 / year • 3d ago

At Nasdaq, we serve a pivotal important role in safeguarding and informing market participants globally at the intersection of technology and the capital markets. As the Global Digital Communications and Social Media Analyst, you will play a key role in supporting Nasdaq’s global leadership, marketing, sales, and communications teams by monitoring, analyzing, and engaging across our social and digital channels. You’ll join the Global Social Media team, which oversees and evaluates social media content across Nasdaq’s worldwide business portfolio. Your core responsibility is to uncover actionable insights through social listening and performance analysis, manage community engagement across Nasdaq’s digital platforms, and support the execution of responsive social media strategies. This role is ideal for a data-driven, socially-fluent communicator who thrives on digital storytelling, brand amplification, and audience intelligence. You are adept at navigating social platforms, interpreting sentiment and emerging trends, engaging diverse audiences in real time, and distilling complex information into clear, strategic insights for senior leadership.

Responsibilities

Social Listening & Intelligence
- Monitor social media platforms for brand mentions, competitor activity, industry trends, and client sentiment using tools like Sprinklr, Brandwatch, or Meltwater
- Track keywords, hashtags, and emerging topics relevant to Nasdaq and its stakeholders
- Analyze sentiment and conversation themes to identify risks, opportunities, and engagement gaps
- Prepare insights reports and dashboards for internal stakeholders and clients to inform strategy and decision-making
Community Management
- Engage in reactive and proactive responses across Nasdaq’s social channels, maintaining brand tone and voice
- Support real-time engagement during live events, client milestones, and major business announcements
- Collaborate with marketing and communications teams to identify engagement opportunities and optimize content performance in alignment with insights from our social media intelligence
Crisis Monitoring & Response
- Monitor social media for reputational risks, misinformation, and emerging issues that may impact Nasdaq or its clients
- Escalate potential crises to the appropriate internal teams with context and recommended actions
- Contribute to the development of rapid response strategies and messaging frameworks
- Support real-time reporting and sentiment tracking during high-impact events or reputational challenges
- Coordinate with communications and legal teams to ensure alignment on public response
Performance & Strategy
- Track and benchmark performance metrics across Nasdaq’s social channels
- Attend marketing kick-off meetings and contribute to sample engagement and monitoring strategies based on performance KPIs
- Assist in preparing internal reporting collateral and campaign recaps for key constituents
- Translate social insights into actionable recommendations for content, messaging, and audience targeting

Experience Required

Bachelor’s degree in communications, marketing, journalism or a related field, preferably in the Financial Technology Industry
2–3+ years of experience in social media monitoring, operations, community management, or digital marketing
Strong expertise with social listening platforms (e.g., Sprinklr, Brandwatch, Meltwater) and analytics tools
Strong writing and communication skills
Experience managing brand engagement across LinkedIn, Instagram, TikTok, X, YouTube, and Facebook
Ability to interpret data and translate insights into strategic recommendations
Comfortable working in a fast-paced, deadline-driven environment with multiple stakeholders
Self-starter with a collaborative mindset and a passion for innovation
Agency or client-facing experience is a plus

Come as You Are

Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

What We Offer

We’re proud to offer a competitive rewards package that is meaningful, recognizes the unique needs of our employees and their families and incentivizes employees for their contribution to Nasdaq’s overall success.

The base pay range for this role is $53,800 - $89,700. In addition to base salary, Nasdaq provides a generous annual bonus/commission (short-term incentive), and equity (long-term incentive), comprehensive benefits, and opportunity for growth. Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, business needs and market demands.

Nasdaq’s programs and rewards are intended to allow our employees to:

Secure Wealth: 401(k) program with 6% employer match, Employee Stock Purchase Program with 15% discount, Student loan repayment program up to $10k, Company paid life and disability plans, Generous paid time off
Prioritize Health: Comprehensive medical, dental and vision coverage, Health spending account with employer contribution, Paid flex days to support mental wellbeing, Gym membership discounts
Care for Family: Hybrid home/office schedule (for most positions), Paid parental leave, Fertility benefits, Paid bereavement leave
Connect with Community: Company gift matching program, Employee resource groups, Paid volunteer days
Grow Career: Education Assistance Program, Robust job skills training and Professional development opportunities

For more information, visit Nasdaq Benefits & Rewards Career page .