Location: Salt Lake City, Utah
Snowbird is situated in the middle of the Wasatch Mountain Range and is not only home to awe-inspiring views and mighty terrain, it is also home to employees equally as remarkable. Snowbird is continually looking for the best, those who share a passion for these mountains and the outdoors. Snowbird is a unique resort with distinct summer and winter seasons and offers full-time, part-time and seasonal positions.
TITLE: Snowbird Communications & Social Media Manager
LOCATION: Snowbird
STATUS: Salaried, Full-time, Year-round
SCHEDULE: Monday – Friday, 9 am – 5 pm, In-Person at Snowbird with the potential for work-from-home occasionally after an introductory period
- Must be able to work any day of the week including weekends and holidays.
Summary
Be the voice of Snowbird, one of the most iconic brands in the industry. Reporting directly to the Senior Director of Marketing, the Communications & Social Media Manager is a core member of the Marketing Division leading Snowbird's external storytelling efforts in order to seek positive media coverage and facilitate resort representation with the media, ski industry and general public. The ideal candidate excels at writing, strategic communications, social media, issues management and media relations in a fast-paced environment and continuous news cycle.
WHAT YOU’LL DO
- Serve and craft the voice of one of the most iconic brands in the industry.
- Secure local, national and international media coverage through proactive public relations including press releases, story pitching, media hosting, relationship building and database management.
- Develop annual press release and media pitch plan based on overall marketing plan.
- Manage social media by creating content and responses aligned with Snowbird’s voice.
- Serve as spokesperson for resort including crisis communications.
- Host and coordinate all aspects of media FAM trips.
- Maintain and build new relationships within local community and the ski industry.
- Write, edit and proof effective marketing and executive communications as needed for resort initiatives.
- Actively participate as a key leader in the Marketing Division, contributing ideas and efforts to achieve both marketing and company goals.
- Supervise the Communications Specialist, Snow Reporters and Historian while developing them into strong brand storytellers and leaders.
- Maintain a thorough understanding of AP Style writing.
- Sit and participate on the Play Forever Committee which leads Snowbird’s sustainability and community initiatives.
- Develop and track the annual budget.
- Manage and coordinate commercial photoshoots.
- Attend in- and out-of-state media functions.
- Maintain on-call availability, including weekends and holidays
- Other duties as assigned.
What You Need To Get The Job Done
- 5 years’ experience in public relations, strategic communications, journalism or related field, with a proven track record of success pitching and placing client stories. Ski or travel/tourism industry experience preferred.
- Bachelor's Degree in a related field is required.
- 2 years of supervisory experience.
- Must be able to ski or snowboard at an advanced/expert level.
- Must be at least 21 years of age.
- Valid Driver’s License with clean MVR (driving record).
Skills
- Thorough understanding of AP Style and public relations practices.
- Proven ability to speak articulately on-camera, in interviews, press conferences and while conducting presentations.
- Strong written skills with a proven ability to write in AP Style. Creative writing skills are also required.
- Ability to foster relationships regardless of personality and maintain a high level of professionalism regardless of the situation.
- Familiarity with local, national and international ski industry and journalists is instrumental.
- High level of interpersonal skills to handle sensitive and confidential situations and documentation.
- Strong attention to detail is necessary as is being highly organized.
- Ability to work in a dynamic, fast-paced environment with minimal supervision.
- Self-starter who can set goals and priorities and operate in a rapidly changing environment.
- Creative mindset that improves upon existing processes and introduces new ones.
- Working knowledge of Microsoft Office suite and other computer functionality required. Experience with project management and media tracking platforms.
- Must be able to ski or snowboard at an advanced/expert level and can pass a physical capacity screening.
Work Schedule
- Shifts vary, may be early morning or late evening, weekends, holidays, depending on business levels.
- Typical work week is Monday - Friday, 9 am - 5 pm, with some nights and weekends as required by workload and events.
- This position is in-person at Snowbird with the potential for work-from-home occasionally after an introductory period
Working Conditions
- Must be able to ski or snowboard at an advanced/expert level.
- Must be able to lift 25 lbs.
- Must be prepared to stay overnight if necessary on occasional times of road closures.
- May experience unusual stress from high business volumes, deadlines, continual work with public, winter conditions, snow night requirements and commuting to/from Snowbird.
- Must be able to stand for long periods of time.
- Must demonstrate the ability to bend, kneel, handle, reach, grasp, and perform repetitive motions.
- General office environment with limited physical activity.
- Work is routine in pleasant, comfortable surroundings. General office conditions prevail.
- Work is subject to frequent interruptions making continuity and accuracy difficult, frequent exposure to noise.
- Must be able to walk on slippery surfaces of snow and ice.
- Must be able to walk over uneven, uphill/downhill areas.
- Must be able to ascend and descend stairs.
- Must be able to walk through deep snow, occasionally.
Why Work Here
- Snowbird season pass and comp ticket benefits
- Discounts at Snowbird eateries, retail shops, mountain school, lodging and daycare for employees
- Available medical, dental, vision and accident insurance – benefits are available based on position and are subject to change
- 401k with company match
- Discounts with POWDR partners
- Free transportation to work: UTA Bus, departmental rideshare vans, and employee shuttle vans
This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the role. We require all candidates that receive and accept employment offers to complete a background check before being hired and comply with our professional appearance, drug & alcohol, and employee conduct policies.
Snowbird is proud to be an equal-opportunity employer. We do not stand for discrimination or harassment of any kind. Further, we stand for diversity of thought, background, race, sexual orientation, gender and belief. Whether you are looking for full-time, part-time, seasonal, multi-seasonal or year-round employment, Snowbird provides a dynamic and friendly environment with many great benefits and perks.
If you are passionate about the outdoors, check out our open positions and apply online today!
