About the Role
Dorsia is seeking a dynamic and creative Social Media Manager to lead the social presence for Dorsia and its affiliated brands, including @food, The Supper Club, and Surface. This role will manage day-to-day content strategy (inclusive of scheduling and engagement optimization), community engagement, and ambassador/influencer relationships, ensuring our digital presence reflects the brand’s distinctive tone, visual aesthetic, and cultural relevance.
The ideal candidate is both creatively minded and operationally sharp; someone who can craft compelling content, nurture relationships with creators, and analyze performance to inform ongoing strategy.
Key Responsibilities
Social Strategy & Execution
- Develop and manage multi-platform social strategies for Dorsia, @food, The Supper Club, and Surface.
- Plan and publish content across Instagram, TikTok, LinkedIn, and emerging platforms (e.g., Reddit).
- Maintain a consistent brand voice and visual identity across all platforms.
- Partner with internal teams (Editorial, Partnerships, Events, PR) to align messaging and content calendars.
- Manage community engagement: monitor DMs, comments, and mentions; proactively engage with followers and relevant accounts.
Ambassador & Influencer Management
- Maintain a curated list of 20–30 active ambassadors/influencers per month.
- Manage end-to-end influencer partnerships, from identification and outreach to contracting and performance tracking.
- Develop and distribute monthly ambassador briefs with campaign goals, messaging, and creative guidelines.
- Review and approve influencer content, ensuring alignment with brand standards.
- Experiment with new influencer formats and collaboration types to maximize ROI.
Content Planning & Creation
- Collaborate with the creative and editorial teams on shoots, campaigns, and storytelling opportunities.
- Provide creative guidance to freelancers, agencies, or contributors as needed.
- Ensure timely publishing and coordination with event activations and partnership announcements.
Analytics & Reporting
- Track engagement metrics (likes, shares, saves, mentions, follower growth) across all channels.
- Maintain a social dashboard/report to monitor performance and inform strategy.
- Present key insights and recommendations to leadership on a monthly basis.
- Stay current with trends, algorithm changes, and best practices in digital media.
Community & Culture
- Act as the digital face of Dorsia and its brands — embodying our values of sophistication, curiosity, and cultural connection.
- Build and maintain strong relationships with our community, creators, and media partners.
- Support social coverage during events, launches, and experiences.
Qualifications
- 4–6 years of experience in social media management, preferably within hospitality, media, or lifestyle brands.
- Deep understanding of Instagram, TikTok, and emerging social platforms.
- Proven success in influencer and community management.
- Excellent writing, communication, and project management skills.
- Strong creative sensibility with an eye for design and storytelling.
- Comfortable analyzing metrics and drawing insights from data.
- Experience with social media scheduling and analytics tools (e.g., Later, Sprout, Dash Hudson).
- Ability to thrive in a fast-paced, high-touch environment with multiple brand voices.
Our Core Values
Lead with hospitality. We respect the craft and precision that are intrinsic to the hospitality industry. We are a team diverse in background and thought, built to be the connective tissue between artists, chefs, diners, and members.
Mise en place. We are persistent in preparation, prioritization, and focus to anticipate our customers’ needs to create a powerful platform rooted in simplicity and elegance. And we know that details matter, which is why superior design is crucial to our brand ethos. Thoughtful design is baked into everything we do—our product, brand, creative, culture, and beyond.
Go around the table—then commit. We know creativity takes feedback and iteration, and differing opinions can lead to healthy debate. While we encourage all voices to speak up and be heard, we are geared toward action and unify around the decision once it's made. Sometimes an individual idea or project may not be what’s best for the company, so don’t be afraid to kill your darlings.
Our product is our signature dish. We are a product and marketing-led organization. Protecting our brand and vision needs to be top-of-mind with every move we make.
Optimize turn times. We are creating beautifully-designed, tech-forward solutions to automate all sides of our business: for members, restaurants, and employees. And we’re laying a data-rich foundation to enable all stakeholders to make better decisions and enjoy the finer things in life.
Savor it. We eat slowly and celebrate the wins we share with those around the table. We’re in this for the long-haul, so enjoy the ride.
Stay hungry. We can change the world or someone else will. We believe in a sense of urgency to keep pushing toward our goals. And there’s always room for dessert, because there’s always more to do.
