Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management and wealth management services. The Firm's employees serve clients worldwide including corporations, governments and individuals from more than 1,200 offices in 43 countries.
As a market leader, the talent and passion of our people is critical to our success. Together, we share a common set of values, grounded in integrity, excellence and strong team ethic. Morgan Stanley can provide a superior foundation for building a professional career. It’s a place for people to learn, achieve and grow.
The Wealth Management Marketing Operations team is looking for a talented email marketer and platform expert to execute communications in our digital channels, specifically leveraging Salesforce Marketing Cloud (SFMC) platform.
You’re excited about digital marketing technology capabilities and partnering with marketing teams to bring the programs to life and analyze the results. You’re obsessed with optimizing marketing technology platforms to personalize the digital client experience across web and email to drive engagement. You like to roll up your sleeves and navigate the tool to try new things. You’re passionate about target segments and how their behaviors and interests drive engagement across all phases of the customer lifecycle from awareness, to engagement, through to retention. Delivering the right message, with the right offer, at exactly the right time is what you love doing.
Responsibilities
- Assist with the project management responsibilities including conceptualizing project timelines, reporting of key milestones, and prioritizing tasks for project stakeholders
- Guide and direct project team members to ensure compliance with set standards, procedures, and guidelines
- Manage every aspect of a project, including its planning, communication, risk assessment, and resources.
- Flawlessly execute our marketing campaigns and provide support to product and marketing colleagues to support campaign build, testing, and execution of marketing communications in various marketing technology platforms (primarily SFMC)
- Rigorously track and monitor past and current campaign performance and user behavior to recommend strategies and campaigns that will drive conversion and engagement.
- Continuously stay on top of the marketing technology industry and our platform capabilities to optimize and extend our marketing effectiveness in digital channels.
- Build a center of excellence with marketing technologies. Develop rigorous QA process. A/B testing strategies, advise on best practices to email and web. Provide value added insights to drive marketing excellence and optimize platform capabilities to drive results.
- Build strong relationship building skills with business partners in Marketing, Product and Technology.
Qualifications:
- Strong project management and analytical skills
- Strong communications skills both verbal and written -- creative skills to guide the design.
- Superb organizational skills and attention to detail, process oriented.
- 2-5 years of hands on experience with marketing technologies, including ESP/Marketing Automation technology (SalesForce Marketing Cloud, Marketo, etc.). Comfortable working and tracking campaigns in Salesforce.
- 2-5 years of experience with digital campaign effectiveness for clients and prospects, marketing programs – cross-channel marketing
- Solid understanding of Financial Services products and the industry, including driving marketing efforts on behalf of Financial Advisors / Wealth Management businesses, a plus.
- Highly collaborative, self-motivated, results-oriented and a creative thinker.
- Resourceful problem-solver who is comfortable with new technologies and concepts.
- Knowledge of email best practices including subject lines, messaging, segmentation, list management, deliverability and CAN-SPAM/anti-spam laws.
- HTML, a plus
- Bachelor’s degree in Marketing, Business, Technology, Operations or related field.
What You Can Expect From Morgan Stanley:
We are committed to maintaining the first-class service and high standard of excellence that have defined Morgan Stanley for over 89 years. Our values - putting clients first, doing the right thing, leading with exceptional ideas, committing to diversity and inclusion, and giving back - aren’t just beliefs, they guide the decisions we make every day to do what's best for our clients, communities and more than 80,000 employees in 1,200 offices across 42 countries. At Morgan Stanley, you’ll find an opportunity to work alongside the best and the brightest, in an environment where you are supported and empowered. Our teams are relentless collaborators and creative thinkers, fueled by their diverse backgrounds and experiences. We are proud to support our employees and their families at every point along their work-life journey, offering some of the most attractive and comprehensive employee benefits and perks in the industry. There’s also ample opportunity to move about the business for those who show passion and grit in their work.
To learn more about our offices across the globe, please copy and paste https://www.morganstanley.com/about-us/global-offices into your browser.
Salary range for the position: 85,000 - 140,000 Yr. The successful candidate may be eligible for an annual discretionary incentive compensation award. The successful candidate may be eligible to participate in the relevant business unit’s incentive compensation plan, which also may include a discretionary bonus. Morgan Stanley offers a full spectrum of benefits, including Medical, Prescription Drug, Dental, Vision, Health Savings Account, Dependent Day Care Savings Account, Life Insurance, Disability and Other Insurance Plans, Paid Time Off (including Sick Leave consistent with state and local law, Parental Leave and 20 Vacation Days annually), 10 Paid Holidays, 401(k), and Short/Long Term Disability, in addition to other special perks reserved for our employees. Please visit mybenefits.morganstanley.com to learn more about our benefit offerings.
Morgan Stanley's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our standards of integrity and excellence. Consequently, our recruiting efforts reflect our desire to attract and retain the best and brightest from all talent pools. We want to be the first choice for prospective employees.
It is the policy of the Firm to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, transgender, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.
Morgan Stanley is an equal opportunity employer committed to diversifying its workforce (M/F/Disability/Vet).
