VP Marketing Technology & Growth Enablement - UHC E&I

UnitedHealth Group • Full-time • Minnetonka, Minnesota, United States • $196,600 - $337,100 / year • 3d ago

At UnitedHealthcare, we’re simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us to start Caring. Connecting. Growing together.

The Marketing Technology & Growth Enablement lead has oversight of four specialized teams—Digital Marketing & Campaign Services, Marketing Technology, Marketing Data & Analytics, and Growth Support. This leader will drive enterprise growth by enabling sales success through lead generation, optimized campaign performance, robust analytics, and support for Open Enrollment (OE) initiatives. The role is responsible for orchestrating the execution of multi-channel marketing efforts, enabling data-driven decision-making, and fostering collaboration across the E&I marketing function.

You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges. For all hires within 30 minutes of an office in Minnesota or Washington, D.C., you'll be required to work a minimum of four days per week in-office. Preferred location is Minnetonka, MN.

Primary Responsibilities:

Strategic Leadership: Set vision and strategy for integrated marketing operations, digital campaigns, technical solutions, analytics, and growth support. Drive alignment across teams to support membership growth for National Accounts, Public Sector, Key Accounts, and Small Business segments.
Team Oversight: Lead and develop high-performing teams in Digital Marketing, Tech Solutions, Data & Analytics, and Growth Support. Foster a culture of innovation, collaboration, and continuous improvement.
Growth Enablement: Oversee strategic lead generation and campaign optimization to maximize marketing ROI and bottom-line contribution. Ensure robust sales pipeline reporting, analytics, and dashboard development for accurate performance measurement.
Technical Platform Management: Own and architect omni-channel platforms for OE events, including logistics, materials, field communications, training, analytics, vendor management, and event staffing. Oversee application development, API programming, and full-stack engineering across platforms such as OneConnect and Benefit Explorer.
Data & Analytics: Enable data-driven decision-making by delivering advanced sales performance reports, analytics, and dashboards. Ensure data integrity, governance, and reporting accuracy for pipeline and compensation data.
Campaign Services: Orchestrate multi-channel campaigns and journeys to support member marketing initiatives. Optimize engagement through event-triggered outreach and AI-driven micro-targeting for B2B and B2C audiences.
Collaboration & Stakeholder Management: Partner with Marketing, UHG, and business teams to define, implement, and optimize segments, metrics, KPIs, and value measurements. Develop and maintain marketing insights assets, predictive tools, and performance dashboards.
Open Enrollment Support: Lead OE support services and support innovative campaign operations for member benefit awareness across various business lines.

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

10+ years of leadership experience with proven success in a technical, operational, or business strategy role within a large, complex organization
Strategic thinking, leadership, and stakeholder management skills
Experience with enterprise platforms (Adobe AEM, Workfront, Power BI, Tableau, Azure, etc.)
Demonstrated ability to drive measurable growth and optimize marketing ROI
*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy
Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you’ll find a far-reaching choice of benefits and incentives. The salary for this role will range from $196,600 to $337,100 annually based on full-time employment. We comply with all minimum wage laws as applicable.
Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.