About the Role
We are looking for a strategic, technically sound, and hands-on SEO Manager to lead both the on-page and off-page SEO functions. This role will be the end-to-end SEO strategy with a core focus on Topical Authority, Semantic SEO, natural link acquisition, and E-E-A-T optimization.
You will work cross-functionally with content, dev, and outreach teams to build long-term organic growth across multiple domains and verticals.
Key Responsibilities
Leadership & Team Management
- Manage, mentor, and grow both the on-page and off-page SEO teams.
- Drive synergy between content, technical SEO, and outreach efforts.
- Ensure each team delivers against KPIs, timelines, and quality benchmarks.
On-Page SEO Strategy
- Design and implement data-driven SEO strategies centered on:
- Topical Authority and Topical Map Creation
- Semantic SEO and entity-based optimization
- Internal linking, content clustering, and schema integration
- Optimize content for search intent, readability, and crawlability.
- Ensure proper site architecture and technical SEO hygiene.
E-E-A-T Optimization
- Integrate Experience, Expertise, Authoritativeness, and Trustworthiness into content strategies.
- Guide the team on building author bios, sourcing credible data, and using expert-driven content.
- Evaluate site trust signals and suggest improvements (e.g., transparency pages, editorial standards, citations, etc.).
- Work with writers and editors to improve perception of credibility and topical coverage.
Off-Page SEO & Link Building
- Lead the link-building strategy focused on:
- Acquiring natural, editorial, and niche-relevant backlinks
- Avoiding spammy sources, PBNs, paid link farms, and unnatural anchor patterns
- Define clear link requirements for the outreach team: target URLs, anchors, domain quality metrics.
- Evaluate link quality using tools like Ahrefs, SEMrush, Majestic, and Google Search Console.
- Conduct regular backlink audits and manage the disavow process when needed.
Performance Monitoring & Reporting
- Track rankings, traffic, and user engagement metrics using GA4, GSC, Ahrefs, SEMrush, and Screaming Frog.
- Report SEO KPIs monthly with deep insights and clear next steps.
- Evaluate performance by page, topic cluster, funnel stage, and backlink source.
Cross-Functional Collaboration
- Coordinate with content writers, developers, designers, and marketing stakeholders.
- Ensure SEO best practices are implemented across web builds, content updates, and digital campaigns.
- Contribute to product and UX discussions from an SEO perspective.
Requirements
- 5+ years of SEO experience with at least 2 years in a managerial role.
- Hands-on experience managing both on-page and off-page SEO teams.
- Semantic SEO and Topical Authority models
- E-E-A-T frameworks and Google Quality Rater Guidelines
- White-hat backlink acquisition and link quality evaluation
- Proficiency with SEO tools: Ahrefs, SEMrush, Screaming Frog, Sitebulb, Surfer SEO, Google Search Console, GA4, etc.
- Strong communication, leadership, and analytical thinking.
Preferred Qualifications
- Bachelor's degree in marketing, Computer Science, Communications, or a related field. (Master’s is a plus)
- Certifications in Google Analytics, SEO tools, or advanced SEO courses (e.g., Semantic SEO, Yoast, HubSpot).
- Familiarity with NLP, structured data, topical coverage analysis, and content scoring tools.
- Experience with international SEO, B2B/SaaS SEO, or large-scale content operations.
