Description
Jewish Federation of Palm Beach County is a 501(c)3 nonprofit organization dedicated to transforming, inspiring, and saving lives in the Palm Beaches and 70 countries around the world. Each year, Jewish Federation inspires thousands of community members to contribute, volunteer, and participate in programs that generate more than $50 million to lead a powerful impact in the community.
Position Summary:
Reporting to the Senior Director of Digital and Database Marketing, the Digital Marketing Manager is responsible for executing digital initiatives that strengthen donor engagement and drive measurable growth. This role focuses primarily on analytics, website updates, SEO/SEM, and digital ad performance—ensuring all channels are optimized, data-driven, and aligned with organizational goals.
They are responsible for content production, campaign deployment, optimizing performance, and platform maintenance to drive online registrations, contributions, and engagement
Key Responsibilities
1. Data Analytics & Performance Optimization
- Use Google Analytics, Google Ads, and other analytics tools to track traffic, engagement, and conversions.
- Provide performance reports and identify actionable insights to improve engagement and fundraising.
- Monitor donor journeys and conversion paths to optimize digital funnels.
- Maintain dashboards, alerts, and KPI tracking mechanisms.
2. Website Management & SEO/SEM
- Update and optimize website content using WordPress and Elementor.
- Ensure content accuracy, layout alignment, and strong user experience.
- Manage SEO/SEM activities to increase visibility and improve organic and paid performance.
- Maintain integrations between the website, CRM (Microsoft Dynamics), and email marketing systems.
3. Digital Campaign Management
- Deploy digital campaigns across web, email, and paid channels.
- Coordinate with the Design team to ensure visual quality and brand consistency.
- Support fundraising and event promotions through digital delivery.
4. Collaboration & Quality Control
- Serve as a quality filter between internal stakeholders and the design team.
- Partner with Development and Program teams to ensure digital assets support organizational goals.
- Manage external vendors related to web, advertising, or digital services.
- Support staff on digital platforms and digital best practices.
Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- 4–6 years of experience in digital marketing with strong analytics and platform management.
- Proficiency in Google Analytics, Google Ads, SEO/SEM, and WordPress/Elementor.
- Experience with CRM systems (Microsoft Dynamics preferred).
- Strong analytical skills and ability to translate data into actionable insights.
- Strong attention to detail, organization, and cross-team communication.
- Familiarity with Figma, Canva, or Adobe tools for reviewing or coordinating design work.
- Excellent written, visual and verbal communication skills.
- Strong commitment to the organization's mission and values.
- Self-motivated and able to work both independently and collaboratively.
- Knowledge of Israel-related initiatives, corporate philanthropy, and communications strategy is advantageous.
Key Performance Indicators (KPIs)
- Growth in website traffic and engagement metrics
- Improved email open and click-through rates.
- Increased conversion rates for donations, event signups, and other key actions
- Consistent brand presentation across all digital channels
Work Environment:
Position is eligible to work from home occasionally in accordance with Federation policies. When working from home, employee must:
- Follow all Federation policies and procedures,
- Be available to other employees during Federation’s normal business hours,
- Not work from a public place (e.g., coffee shop, library, etc.) and/or join a public, insecure wi-fi network when working with sensitive or confidential information,
- Coordinate with IT department to maintain appropriate computer equipment and connectivity.
Pay Rate:
In addition to benefits, the annual salary range for this role begins at $80,000. We benchmark our salaries for new hires in relation to the role, level, and role location; however, we consider a multitude of factors, to include relevant experience, skills, and education/training, to determine compensation levels.
The Jewish Federation of Palm Beach County is an Equal Opportunity Employer.
The duties and responsibilities described are not a comprehensive list and additional tasks may be assigned to the employee from time to time at the Federation’s discretion. Employment is at-will, and this job description is not an employment contract, and nothing herein shall be deemed to create in any way whatsoever an employment contract.
