At PwC, we’re looking for a collaborative and driven Marketing Manager to help elevate PwC Canada’s Alumni and Corporate Directors programs. This opportunity is ideal for someone who thrives in a fast-paced environment, enjoys building relationships, and has a passion for creating meaningful engagement experiences that connect our Alumni and Corporate Director communities with PwC’s brand and leadership.
You’ll play a key role in executing strategic initiatives, developing compelling content, and supporting program operations that connect our Alumni and Corporate Director communities with PwC’s brand and leadership.
Meaningful work you’ll be part of
As Brand Marketing Manager, you’ll work as part of a team of problem solvers, helping to bring our brand to life, deliver high quality internal client service and drive operational efficiency. Responsibilities include but are not limited to:
- Understands and applies stakeholder business plans and priorities to develop and maintain a strategic marketing plan; manages key stakeholder relationships and expectations
- Oversee end-to-end execution of integrated marketing programs across digital, social, email, and paid media channels, ensuring strategic alignment and performance optimization
- Contribute to long-term marketing campaign and events strategy and planning, identifying opportunities for innovation and growth
- Collaboratively develops campaign strategy and tactics to deliver on agreed upon metrics and key performance indicators (KPIs)
- Oversees editorial calendar to ensure on-time delivery of quality deliverables
- Identifies and builds connected client journeys including defining target clients, buyers, and audience segmentation
- Monitors CRM and identifies opportunities to build campaigns that support all dimensions of the buyer journey
- Lead campaign and event performance tracking using tools like Salesforce Marketing Cloud, and provide strategic insights to optimize future programs
- Maintain accurate campaign data, including naming conventions, UTM tracking, and performance dashboards; lead post-campaign reporting and insights discussions to inform strategic planning and continuous improvement
- Liaises with external agencies and vendors including ad agencies and identifies areas to optimize campaigns and spend
Experiences and skills you’ll use to solve
- B2B marketing experience, preferably in a professional services or corporate environment
- Exceptional project management and leadership skills with the ability to manage multiple priorities and lead cross-functional teams in a fast-paced setting
- Experience with CRM and email marketing platforms (e.g., Salesforce Marketing Cloud, Phenom)
- Excellent writing and editing skills with a keen eye for detail
- Demonstrated commitment to diversity, equity, inclusion, and belonging
- Proven ability to build strong relationships, influence stakeholders across teams and levels, and drive strategic initiatives
- PwC Canada is committed to cultivating an inclusive, hybrid work environment. Exact expectations for your team can be discussed with your interviewer
- This is a 12-month full-time contract opportunity
Why you’ll love PwC
We’re inspiring and empowering our people to change the world. Powered by the latest technology, you’ll be a part of diverse teams helping public and private clients build trust and deliver sustained outcomes. This meaningful work, and our continuous development environment, will take your career to the next level. We reward your impact, and support your wellbeing, through a competitive compensation package, inclusive benefits and flexibility programs that will help you thrive in work and life. Learn more about our Application Process and Total Rewards Package at: https://jobs-ca.pwc.com/ca/en/life-at-pwc
PwC Canada acknowledges that we work and live across Turtle Island, on the land that is now known as Canada, which are the lands of the ancestral, treaty and unceded territories of the First Nations, Métis and Inuit Peoples. We recognize the systemic racism, colonialism and oppression that Indigenous Peoples have experienced and still go through, and we commit to allyship and solidarity.
At PwC Canada, our most valuable asset is our people and we grow stronger as we learn from one another. We’re committed to creating an equitable and inclusive community of solvers where everyone feels that they truly belong. We understand that experience comes in many forms and building trust in society and solving important problems is only possible if we reflect the mosaic of the society we live in. We’re committed to providing accommodations throughout the application, interview, and employment process. If you require an accommodation to be at your best, please let us know during the application process.
