About this role:
Wells Fargo is seeking a Lead Strategy Consultant within the Growth Marketing team to drive referral marketing strategies (refer-a-friend) aimed at acquiring new checking account customers. This role leads cross-functional efforts across marketing, analytics, finance, and product to develop and execute profitable digital and direct marketing strategies that deepen customer engagement with checking products.
The ideal candidate is analytical, collaborative, and performance-driven, with expertise in digital and branch channels, P&L management, and test-and-learn methodologies. This high-visibility role offers opportunities for innovation and impact, delivering strong returns through effective marketing campaigns.
Learn more about the career areas and lines of business at wellsfargojobs.com.
In this role, you will:
Design and implement innovative referral marketing strategies to drive customer acquisition and engagement through “Refer-a-Friend” programs
Develop integrated campaigns across Paid and Owned channels, including digital, social, and branch channels, to maximize referral participation and conversion
Partner with Finance, Brand, Analytics, Product, and Technology teams to optimize referral funnels, track performance, and deliver measurable ROI
Serve as a customer advocate by identifying pain points and creating seamless referral experiences that enhance satisfaction and loyalty
Lead cross-functional collaboration to ensure compliance, operational readiness, and scalability of referral initiatives
Continuously test, learn, and refine referral tactics using data-driven insights to improve program effectiveness
Act as a thought leader – present and discuss ideas with the intent to persuade, educate, and enhance understanding across all levels of the organization
Required Qualifications:
5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Desired Qualifications:
Previous experience developing and executing referral or loyalty marketing programs within banking, financial services or similar industries
Strong understanding of digital marketing channels, customer lifecycle strategies, and incentive design
Highly analytical with expertise in performance measurement, A/B testing, and campaign optimization
Excellent communication and stakeholder management skills to influence and align cross-functional teams
Ability to think strategically and execute tactically in a fast-paced, results-driven environment.
Familiarity with marketing technology platforms, CRM systems, and compliance considerations for incentive programs
Job Expectations:
This position is not eligible for Visa sponsorship.
Posting Location(s):
401 S Tryon St. – Charlotte, North Carolina 28202
333 Market St. – San Francisco, California 94105
Required locations listed.
Pay Range
Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.
$100,000.00 - $196,000.00
Benefits
Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.
- Health benefits
- 401(k) Plan
- Paid time off
- Disability benefits
- Life insurance, critical illness insurance, and accident insurance
- Parental leave
- Critical caregiving leave
- Discounts and savings
- Commuter benefits
- Tuition reimbursement
- Scholarships for dependent children
- Adoption reimbursement
Posting End Date:
21 Nov 2025
*Job posting may come down early due to volume of applicants.
We Value Equal Opportunity
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
