Job Description Summary
Manage the organization’s websites and social media accounts, ensure consistent branding, generate sales leads or donor prospects, conduct competitive analysis, and assist with content creation.
Job Description
The Director of Product Marketing helps shape and communicate the value of Raymond James Investment Management’s investment solutions across intermediary and institutional channel. This role works closely with sales, marketing, and investment teams to develop product positioning, support go-to-market efforts, and create compelling narratives that resonate with advisors and clients. The director brings strategic insight and cross-functional coordination to ensure product messaging is clear, differentiated, and aligned with business goals.
Essential Duties and Responsibilities
Contribute to the development of product positioning and messaging frameworks across investment strategies, asset classes, vehicles, and client segments.
Collaborate on go-to-market planning for new product launches and enhancements, aligning messaging, timing, and delivery across teams.
Translate investment insights and product features into advisor- and client-friendly narratives, using storytelling and data visualization to enhance engagement.
Partner with marketing and campaign teams to activate product messaging across digital, email, web, and event channels.
Conduct competitive analysis and market research to inform positioning, identify whitespace, and support sales enablement.
Support the creation and maintenance of product marketing collateral, including pitch decks, fact sheets, web content, and advisor tools.
Monitor product performance, advisor feedback, and market trends to inform messaging updates and campaign refinement.
Contribute to business reviews and performance reporting by synthesizing product-level insights and marketing impact.
Stay informed on asset management trends, regulatory developments, and competitive dynamics to support strategic alignment.
Education and Experience
Bachelor’s degree (B.A.) in Marketing, Finance, Business Administration, or related field and a minimum of fifteen (15) years of professional experience in asset management or financial services.
Or
Any equivalent combination of experience, education, and/or training approved by Human Resources.
Education
Bachelor’s: Business Administration, Bachelor’s: Digital Communications and Media/Multimedia, Bachelor’s: Marketing
Work Experience
General Experience - More than 15 years
Certifications
Travel
Less than 25%
Workstyle
Remote
At Raymond James our associates use five guiding behaviors (Develop, Collaborate, Decide, Deliver, Improve) to deliver on the firm's core values of client-first, integrity, independence and a conservative, long-term view.
We expect our associates at all levels to:
• Grow professionally and inspire others to do the same
• Work with and through others to achieve desired outcomes
• Make prompt, pragmatic choices and act with the client in mind
• Take ownership and hold themselves and others accountable for delivering results that matter
• Contribute to the continuous evolution of the firm
At Raymond James – as part of our people-first culture, we honor, value, and respect the uniqueness, experiences, and backgrounds of all of our Associates. When associates bring their best authentic selves, our organization, clients, and communities thrive. The Company is an equal opportunity employer and makes all employment decisions on the basis of merit and business needs.
