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Job Title:
Social Media Manager
Job Family:
Professionals
Full-Time/Part-Time:
Full time
Compensation Grade:
7S
Pay Type:
Salary
Department:
Digital Marketing
Job Summary:
The Social Media Manager develops and leads Furman University’s organic social media strategy to elevate the university’s visibility, engagement and reputation across platforms. As a member of the Marketing and Communications team, the manager builds and manages a cohesive social presence that aligns with institutional priorities and brand messaging. Reporting to the Director of Digital Marketing, this role oversees the planning, creation and performance of organic social content that connects audiences to the Furman experience. The manager collaborates with cross-functional teams and campus partners to ensure that Furman’s voice remains consistent and authentic through content that is relevant to target audiences and optimized for modern consumption trends. The Social Media Manager develops and leads Furman University’s organic social media strategy to elevate the university’s visibility, engagement and reputation across platforms. As a member of the Marketing and Communications team, the manager builds and manages a cohesive social presence that aligns with institutional priorities and brand messaging. Reporting to the Director of Digital Marketing, this role oversees the planning, creation and performance of organic social content that connects audiences to the Furman experience. The manager collaborates with cross-functional teams and campus partners to ensure that Furman’s voice remains consistent and authentic through content that is relevant to target audiences and optimized for modern consumption trends. The ideal candidate is a detail-oriented, organized self-starter who balances creative storytelling and strategic thinking with strong execution, project management and data-informed decision making. They are adept at interpreting audience insights and channel-specific performance metrics to refine strategy, optimize content and enhance results across platforms.
Job Description:
Responsibilities
- Lead the development and execution of the university’s organic social media strategy across platforms, aligning content with marketing and institutional goals.
- Lead and manage a team of student content creators.
- Plan, create and manage high-performing content that strengthens the university’s brand presence, advances strategic initiatives and drives engagement among key audiences.
- Oversee day-to-day management of Furman’s primary social media channels, including scheduling, publishing, community engagement and social listening.
- Collaborate with multidisciplinary teams (designers, photographers, videographers and writers) to produce compelling multimedia content tailored to each platform.
- Develop and maintain a comprehensive content calendar that coordinates with university-wide marketing initiatives and ensures a consistent, cohesive presence across platforms.
- Track, analyze and report on social media performance metrics to measure effectiveness against established goals, translating findings into actionable insights and recommendations to refine strategy, inform content development and optimize performance across channels.
- Leverage social listening tools to monitor social and industry trends, cultural conversations, emerging platforms and best practices to ensure Furman remains relevant and innovative in the digital space.
- Provide guidance and training to campus partners on social media strategy and best practices, content standards and brand alignment.
- Develop and maintain social media guidelines, ensuring adherence to brand standards and accessibility best practices.
- Support reputation management by monitoring comments, messages and other engagement mechanisms for monitoring sentiment, identifying opportunities for engagement and escalating issues as appropriate.
- Take a strategic, data-informed approach to content creation, leveraging AI tools for efficiency and optimization while maintaining the integrity of Furman University’s distinctive brand voice.
Experience and Required Skills
- Bachelor’s degree in communications, marketing, public relations or a related field.
- 3+ years of professional experience developing and managing social media strategy for a brand, agency or higher education institution.
- Proven ability to plan and produce creative, high-performing content across platforms.
- Strong understanding of social media analytics and ability to translate insights into actionable strategy.
- Proficiency with social media management, analytics tools (e.g. Sprout Social, Meta Business Suite) and AI content tools.
- Excellent writing, editing and storytelling skills tailored for diverse audiences and channels.
- Experience managing content calendars and coordinating cross-functional collaboration.
- Ability to balance creativity with strategic, data-driven thinking.
- Strong organizational skills, attention to detail and ability to manage multiple projects in a fast-paced environment.
- Demonstrated ability to work collaboratively, communicate clearly and represent the university with professionalism and creativity.
Work Conditions:
Work is performed under usual office conditions.
University Marketing & Communications Culture and Values Statement
University Marketing & Communications’ values are grounded in professionalism, respect and humility. We are unified, driven and purposeful in pursuing our common goal of advancing Furman University. We approach every task as problem-solvers who are curious, creative and innovative – and good listeners first. We value each other’s diverse talents, and understand that achieving excellence requires care and attention to the personal growth and well-being of each member of our team. At the end of the day, our work should be fun, engaging and inspiring – and create advocates across the Furman community and beyond.
Application Requirements:
Resume
Cover letter
Social Media Strategy Samples
Candidates selected for interviews will be expected to discuss their impressions of Furman’s social media and web content.
Why Greenville:
An award-winning city, Greenville and the surrounding area is the third-largest urban area in South Carolina and the fastest growing. Nationally recognized for our urban development, sustainability, beauty, food and campus, Greenville continues to top lists of destinations to visit. Our city has the highest foreign manufacturing investment per capita in America, with Fortune 500 companies like BMW, General Electric and Michelin leading the way. With several hundred restaurants, music and theater and arts venues, Greenville has gained recognition in various national publications such as CNN Money, which ranked Greenville as one of the "Top 10 Fastest Growing Cities in the U.S." Bloomberg named Greenville the 3rd Strongest Job Market, and Forbes named Greenville the 13th Best City for Young Professionals. Strategically located in the Southeast, Greenville’s bustling downtown is minutes from the Blue Ridge Mountains, beaches, other small towns and big cities.
Education Requirements:
Certification Requirements:
Job Posting End Date (if date is blank, posting is open ended):
