About Flora Food Group
We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.
Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.
Job Title: Social Media Coordinator
Location: Hybrid – 2–3 days a week in-office, with shuttle support for NYC-based employees
Reports to: Head of Marketing Excellence
Compensation: $70,000 – $85,000 10% bonus
About the Role
We’re looking to hire a Social Media Coordinator for our US Brands. This individual is responsible for shaping and maintaining the online presence of Flora Food Group’s US brands, with a sharp focus on cultural relevancy and building brand iconicity. This role will support Violife, I Can’t Believe It’s Not Butter!, Country Crock, and occasionally our licensed or smaller brands/products.
Our ideal Social Coordinator will have a strong vision for the brand’s identity across social platforms, nurturing our community by delivering engaging social content that speaks to our consumers’ needs. We are looking for someone who will feel confident writing social copy, curating creative concepts and visuals, and proactively pursuing opportunities for platform growth.
What You’ll Do
- Trend Monitoring: Keep a finger on the pulse with all things social! Whether it's following inspiring food accounts or making sure we are on top of real-time social trends, our Social Coordinator will proactively pursue new opportunities and optimization ideas
- Content Creation: Owner for all content creation and the content calendar.
- Creator Management: POC for all content creators. Own the process start to finish with sourcing, onboarding, and executing content with creators.
- Platform Management: Own scheduling all content and responding to all tagged content. Answer DMs and respond to all comments in a timely manner while maintaining consistent brand TOV.
- CasC: Increase our visibility online through Commenting as Creative.
- IAT Collaboration: Work closely with the brand and marketing teams to ensure our online presence supports business objectives for product launches, campaigns, etc. Responsible for sharing out content calendars with brand leads in a timely manner for feedback.
- Performance Analysis: Own all social media reporting on a regular basis, making sure that important takeaways, optimizations, and insights get shared back to the brand leads for action
- Ensure our staying top of mind and on top of what's trending across social media.
What does it take to succeed in this role?
About You
- A self-prescribed “chronically online” love for social media
- Winner’s mindset with a desire to create unforgettable brands
- Deep understanding of branding and community building
- Bachelor’s degree in Marketing, Communications or related field
- 2+ years of relevant experience in social media community management
- Passion for food!
- Stellar writing and communication skills
- Passion for marketing communication and ability to identify and develop strong creative
- Painstaking attention to detail and project management
- Ability to balance multiple tasks and think creatively about solving problems
- Clear comprehension of social best practices and finger on the pulse of what’s trending
- Knowledge of social listening tools is a plus
- Willing to travel as needed.
- An entrepreneurial mindset.
You’ll have to enjoy working in a fast-paced environment and it will take hard work and determination; we will give you the ownership you need to make an impact.
You’ll have to deliver on the commitments you make. And we’ll give you the freedom and flexibility to do your job and build your own career.
At Fora we want you to bring your ideas, your motivation and desire to succeed! This part of the role is up to you to complete.
What’s next
If this position sounds interesting, please hit the apply button now!
We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.
Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.
