POSITION TITLE: Senior Coordinator - Paid Media Production REPORTS TO: Sr. Manager - Brand & Performance Marketing POSITION SUMMARY: Key partner to Paid Media (internal + agency), Creative, and Video teams tasked with translating Brand and Performance Media plans into actionable shoot plans and detailed asset needs.
Responsibilities:
- Manage Paid Media Creative and Custom Content timelines and deliverables with media partners and media agency
- Own static & video execution process with design and copy teams utilizing Monday.com to track project timelines and development of assets in order to meet deadlines for review, handoff, etc.
- Develop creative briefs for static & video needs, inclusive of product story direction; and broken out by channel & detailed specs
- Work with Paid Media Team to develop A/B testing plan of creative media assets
- Identify outstanding needs that were not captured on shoot; partner with Creative & Social teams to identify alternative sources for content
- Manage post-production review process by compiling feedback and managing revisions
- Manage weekly hot lists for deliverables
- Manage creative asset hand-off and trafficking to Media Agency via Click Up
- Q/A final media placements in Click Up built by Media Agency
- Bridge the gap between overarching marketing priorities and Paid Media priorities
- Partner with Production, Business Strategies, and Creative teams to outline product / styling requests for Paid Media-specific shot list
- Subject matter expert of the seasonal products, priorities and concepts to identify how they fit into the media plan
- Own + lead video creative workflow meetings with cross-functional partners
- Work with Associate Manager - Brand & Performance Marketing to select and traffic AE organic, Influencer/Creator posts to boost with Paid Media funds
- Maintain a strong relationship with AE Organic Social and Influencer/Creator teams to stay up to date on posting calendars and strategy
- Develop and maintain close relationships with cross-functional teams:
- Media Creative
- Brand Management
- Organic Social
- Product Strategy
- External Media Agency
- Influencer/Creator
Qualifications:
- Bachelor’s Degree with 2-3 years experience. Agency experience is preferred.
- Knowledge of Paid Media and Marketing best practices
- Ability to simultaneously manage multiple projects of varying complexity
- Ability to independently work with business partners to prioritize day to day tasks
- Ability to take ownership of a project’s outcome
- Excellent communication and follow-up skills
- Ability to build relationships with cross functional teams
- Effective in a variety of formal presentation settings such as one-on-one, small and large groups, and with peers and bosses
- Self-motivated with critical attention to detail, deadlines and reporting
Pay/Benefits Information:
- Actual starting pay is determined by various factors, including but not limited to relevant experience and location.
- Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits.
- Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service. For additional information, please click here.
- AEO may also provide discretionary bonuses and other incentives at its discretion.
