Smarkets is a sports trading operator challenging the status quo of betting. Our mission: deliver transparency, fair value, and best-in-class technology. Since 2010, our products — the Smarkets Exchange and SBK sportsbook app — have processed over $45bn in trading volume across the UK, US, and beyond.
Now, we’re expanding our US presence, and we’re looking for a Growth Marketing Lead, based in the Midwest to lead that charge.
Why this role?
This is a first-on-the-ground marketing role in the Midwest. You’ll own customer acquisition and retention across Indiana, Illinois, Michigan, and Iowa — building from scratch, experimenting with channels, and acting as the local voice of the business.
It’s a hands-on role: one week you’re designing and testing a retention journey in Dotdigital; the next you’re briefing affiliates, localizing messaging for Indiana, or planning brand activations. You’ll be the bridge between our global team and US customers — scrappy, data-driven, and product-minded.
Success here means building ROI-positive growth, improving customer quality, and scaling sustainably in a highly competitive space.
What you’ll do:
- Own acquisition
+ retention across Midwest states
- Run CAC/LTV experiments across paid, affiliate, lifecycle
- Localize brand
+ partnerships
- Drive CRM + lifecycle strategy
- Shape GTM roadmap with Product- Manage agencies
+ budgets
- Act as first US marketing hire
→ VP/GM trajectory
About you
- 5+ yrs in performance/growth/acquisition with channel ownership
- Sports betting / DFS / mobile gaming / ticketing background
- Product-first mindset- Startup/small-division experience
- Proven CAC/LTV, ROI-positive track record
- Strong with data/analytics
- Comfortable tactical + strategic
- High autonomy & ownership
Tools & Stack:
DotDigital (or similar CRM), analytics (Kibana, Sisense, Lightdash), workflow (Gitlab, Jira, Slack, GSuite)
Our values:
· Push to win
· Make others better
· Give a shit
· Be a pro
· Bring the energy
What you’ll get:
flagship career opportunity, ownership of multi-state GTM, autonomy, product-led platform with UK traction, path to VP/GM.
⚡ Ready to build the next big US sports brand?
Apply now and be part of Smarkets’ US debut.
