Position: Digital Marketing CoordinatorDepartment: Digital MarketingReports To: Digital Marketing LeadWe are seeking a detail-oriented and digitally fluent Digital Marketing Website Coordinator to support the execution, maintenance, and optimization of our website and digital marketing initiatives. This role plays a vital part in ensuring our web presence is current, engaging, and aligned with both campaign strategy and business objectives. The ideal candidate brings a blend of technical know-how, marketing awareness, and a strong commitment to delivering high-quality web content and user experiences.Key Responsibilities:Website Content Management· Update, edit, and publish content using a content management system (CMS), ensuring accuracy, brand consistency, and responsiveness across devices.· Coordinate with content, design, and product teams to maintain catalogs, landing pages, blog content, and other site content.· Ensure that all published content follows SEO best practices, accessibility guidelines, and style standards.· Assist in the development and launch of landing pages, web forms, and promotional content tied to marketing campaigns, events, or product rollouts.· Implement basic tracking (UTMs, tags, etc.) for performance reporting.Website Performance & QA· Conduct routine audits to identify and address broken links, outdated content, page errors, or UX/UI inconsistencies.· Perform quality assurance checks before and after publishing updates to ensure functionality and visual consistency.· Assist in testing new features, integrations, or third-party tools before launch.Reporting & Analytics· Monitor website performance metrics using tools like Google Analytics and Search Console.· Compile regular reports on page traffic, bounce rates, form conversions, and other key web KPIs.Website Translations & Localization· Coordinate the implementation of multilingual content across global website instances, ensuring accuracy, cultural relevance, and alignment with brand guidelines.· Collaborate with internal teams and translation vendors to manage content submission, review cycles, and publishing timelines.· Maintain translation workflows within the CMS and ensure localized pages are properly linked, indexed, and accessible to target regions.Ticket Management & Development Coordination· Manage the intake, documentation, and prioritization of website enhancement and issue tickets in collaboration with development partners.· Communicate technical requirements, reproduction steps, and expected outcomes clearly to developers for efficient resolution.· Track ticket statuses, follow up on timelines, and escalate blockers as needed to ensure projects remain on schedule.· Participate in sprint planning or status meetings with external web development teams to align on upcoming tasks, updates, and releases.Cross-Functional Collaboration· Work closely with the broader marketing, creative, and product teams to align website content with brand messaging and business goals.· Communicate effectively with internal and external stakeholders to ensure timely updates and site changes.· Help coordinate agency/vendor contributions to site projects when applicable.Qualifications:· Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.· 1–3 years of experience in digital marketing, website coordination, or content management.· Familiarity with CMS platforms (e.g., WordPress, Adobe Experience Manager, or Sitecore).· Basic knowledge of HTML/CSS and SEO fundamentals.· Strong attention to detail and ability to manage multiple tasks simultaneously.· Strong organizational and scheduling skills are a must.· Ability to communicate and interact with outside vendors, customers and sales force.· Ability to travel as needed (locally). Less than 5% travel.· Ability to meet deadlines, budgets and objectives and work as a team with other Marketing and cross department professionals.· Ability to work independently when required, as well as work well across regions/time zones as part of global team.· Possess innovative mindset and ambitious personality and feel comfortable in a fast-paced work environment.Preferred Skills:· Proficiency in tools like Google Analytics, Google Tag Manager, and Microsoft Office.· Experience working in an enterprise or multi-brand web environment.· Familiarity with marketing automation tools (e.g., SalesForce, Pardot).· Comfort with project management platforms (e.g., WorkFront, Sifter, Slack).· Exposure to accessibility (WCAG), GDPR, or data privacy principles.· Experience with digital asset management (DAM) systems for organizing and deploying web content.· Understanding of UX/UI principles and how they impact content layout and user engagement.#LI-KP1
