Associate, Paid Media

Daniel J Edelman Holdings • Full-time • Washington, District of Columbia, United States • $47,000 - $62,000 / year • 2w ago

Edelman Data & Intelligence (DXI) is a global, multidisciplinary research, analytics and data consultancy with a distinctly human mission.

We use data and intelligence to help businesses and organizations build trusting relationships with people: making communications more authentic, engagement more exciting and connections more meaningful.

DXI brings together and integrates the necessary people-based PR, communications, social, research and exogenous data, as well as the technology infrastructure to create, collect, store and manage first-party data and identity resolution. DXI is comprised of over 350 research specialists, business scientists, data engineers, behavioral and machine-learning experts, and data strategy consultants based in 15 markets around the world.

To learn more, visit: https://www.edelmandxi.com

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions.

The Associate, Paid Media will be responsible for supporting the day-to-day management of clients’ paid media activities across a variety of platforms and initiatives. This person will support the execution, optimization, reporting, and administrative upkeep of Performance Marketing campaigns, and will support more senior team members and Account teams during the development and presentation of media plans.

\nResponsibilities

Play a role in creation of digital communications/marketing plans and goals; manage against them
Translate paid elements included in integrated program plans into tactical media plans; work with cross-functional teams to evaluate and negotiate buy details
Monitor pacing and implement campaign optimization recommendations
Prepare and issue campaign paperwork and agreements
Work with third party paid media vendors to program, manage, and optimize paid media campaigns
Implement, manage, and optimize paid media campaigns across self-serve platforms like Facebook/Instagram, LinkedIn, Twitter, Snapchat, Pinterest, TikTok, AdWords, etc.
Track operational performance of multiple accounts, ensuring quality work, deadline, and budget adherence
Serve as daily internal account team, vendor and client contact when appropriate
Consistently produce high quality internal and external campaign reporting
Build relationships with emerging technology, media, and internal business partners to meet client needs
Contribute to business growth through building network of industry contacts, participating in relevant professional organizations and sharing best practices and case studies within the Edelman network
Commit to continuous learning and improvement of leadership skills; set and pursue stretch goals

Basic Qualifications

At least 1-3 years of relevant experience in planning and buying digital media and paid social
Strong research, writing, editing and client interaction skills
Strong communication skills, analytical abilities, perform well under pressure, and be a team player.
Be a self-starter, energized by problem-solving, excel in a collaborative environment, and proactively offer suggestions to build, shape, and improve processes.

Preferred Qualifications

A bachelor’s degree in a related field and a proven ability to manage multiple small or medium-size projects simultaneously.
Experience analyzing paid media campaign performance and developing and implementing optimization recommendations
Knowledge of budget and spend tracking tools (e.g., Media Ocean/Prisma)
Knowledge of audience and competitive research tools (e.g., comScore, GWI, MRI, Pathmatics)
Knowledge of third-party tracking and ad serving technology, specifically DCM/Google Campaign Manager 360
Experience with digital direct campaigns (publisher communications, RFP process, etc.) is a plus.
Understanding of programmatic, paid search, and SEO fundamentals is a plus.
Experience with Google business tools like Analytics, Tag Manager, Data Studio and Search Console is a plus.
Experience using media planning research tools like ComScore, GfK MRI. Nielsen Scarborough, etc. is a plus.

\n$47,000 - $62,000 a year\n

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An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.

Edelman offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.

Edelman is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion. We seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law. If you require a reasonable accommodation in any part of the employment process, please let us know.