Overview
We’re seeking a highly organized and strategic Technical Marketing Content Manager to lead the development and execution of our annual technical content plan. This role is ideal for someone who can bridge technical expertise with marketing strategy, ensuring that content is not only accurate and insightful but also aligned with business priorities.
As the Technical Content Manager, you will collaborate with business lines, engineering, and marketing stakeholders to create compelling content that communicates our technical value across all channels. You will also partner with channel owners to ensure the right content is delivered in the right context, strengthening our brand position and driving high-quality leads for the business.
Responsibilities
Technical Content Strategy & Planning
- Develop and own the annual technical content plan in alignment with business and marketing objectives.
- Coordinate with business lines and engineering teams to identify key topics, themes, and priorities.
- Establish and maintain a content calendar that balances long-form assets, thought leadership, and campaign needs.
Content Development & Collaboration
- Partner with subject matter experts, engineers, and product managers to translate complex technical concepts into accessible, high-value content.
- Oversee creation of technical marketing assets such as white papers, case studies, application notes, blog articles, videos, and webinars.
- Ensure content is consistently aligned with brand guidelines, technical accuracy, and audience needs.
Channel Integration & Enablement
- Collaborate with channel owners (digital, social, events, email, sales enablement) to ensure content is effectively leveraged and adapted for each channel.
- Optimize content usage to maximize impact on brand positioning, lead generation, and customer engagement.
- Monitor content performance metrics and provide recommendations to improve reach, resonance, and ROI.
Cross-Functional Leadership & Governance
- Act as the primary liaison between marketing, engineering, and business units for content-related initiatives.
- Provide editorial direction, feedback, and guidance to ensure consistency in tone, technical accuracy, and messaging hierarchy.
- Support internal processes for content approval, review, and governance.
Qualifications
To perform this position successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Required Skills & Abilities
- Experience developing and executing comprehensive content plans.
- Skilled in cross-functional collaboration and project management.
- Familiarity with CMS, CRM, and marketing automation platforms.
- Background in scientific or engineering disciplines.
- Experience with SEO and digital content performance measurement.
- Knowledge of video content, webinars, or other multimedia formats.
- Strong editorial judgment and ability to coach others in content development.
- Travel (<5%)
- Comply with federal, state, and company policies, procedures, and regulations
Education/Experience
5+ years of experience in technical marketing, content management, or product communications in a B2B environment. Strong technical background (preferably in optics, engineering, manufacturing, or related field) with proven ability to simplify complex topics.
Physical Requirements
Ability to operate office equipment such as a copier; ability to see details at a close range; ability to sit at desk or PC for long periods of time; work in office setting.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Think you meet some of the requirements but not all? Studies have shown that women and people of color are less likely to apply to jobs for which they do not meet every qualification. If you see a role that interests you, we encourage you to apply, regardless of whether or not your experience is completely aligned with the job description. Edmund Optics is committed to becoming the most diverse, equitable, and inclusive workplace within the Optics and Photonics Industry and beyond. You may be a great candidate for this role or others within Edmund Optics.
Compensation Range Transparency:
At Edmund Optics, we are committed to transparency and equity in our hiring practices. The posted salary range for this role reflects the expected base pay. The actual offer will be based on multiple factors, including but not limited to relevant skills, education, work experience, business needs, and geographic location.
Salary Range:$80,000 – $90,000 per year
Benefits:
- Medical, Dental, and Vision Insurance
- Life, AD&D, Short and Long-Term Disability Insurance
- Generous Paid Time Off (PTO)
- Tuition Reimbursement
- 401(k) Retirement Plan with Company Match up to 3%
- Daycare and Gym Reimbursement
- Paid Parental Leave and New Mother Benefits
- Training and Development Opportunities
Availability of these benefits may depend on the country and employment type.
