Role: Content Lead
Location: Venice Beach, CA (Remote friendly for exceptional candidates)
Salary/Compensation: $100k–$130k depending on experience
About our client:
Our client believes everyone deserves to thrive. They are democratizing what's traditionally been available only to the privileged few: a personal mentor invested in your growth and available whenever you need them.
They combine state-of-the-art AI with cognitive science, powered by proprietary memory technology that truly gets to know you. They help people process daily thoughts, recognize patterns, set meaningful goals, and guide personal growth through tailored content—all while supporting users through daily challenges and triumphs.
Having just crossed $1.5M ARR, they are at an inflection point ready for exponential growth. They are a passionate team of 11 looking to bring on mission-driven people who value personal growth and excellence in craft.
Position Overview:
They’re seeking a Content Lead who genuinely nerds out on psychology and wellbeing, and is a passionate and artful communicator and copywriter.
You’re well versed in various frameworks and modalities like CBT, ACT, IFS, Hakomi, attachment theory, polyvagal theory, etc. You’ve also gone deep on your own personal growth journey and developed your own insights from that exploration.
You know how to translate that depth into concise, compelling copy and creative. You have a strong content creation background and excellent taste in writing. You have an in-depth understanding of what works/doesn’t work across social media, article writing, and other online communication channels.
Ideally, you also bring performance marketing experience and understand how to create content that both engages and converts. You can combine your communication skills with your psychological fluency to create immersive content experiences that teach and engage. You’re comfortable being highly generative during ideation, then ruthlessly focused when it’s time to execute.
Key Responsibilities:
Product Content
Develop campaign strategy and messaging for product launches
Create in-app content experiences, reflective journeys, and engineer prompts that guide meaningful self-exploration
Translate complex psychological frameworks into accessible user-facing features
Performance Content
Optimize copy throughout their conversion funnel (landing pages, paywall, onboarding)
Collaborate with influencers and creators on content strategy and messaging
Develop ad creative concepts and write performance-driven copy for paid channels
Brand Content
Create branded social content across platforms to tell stories and add value to users
Write marketing emails that drive engagement and retention
Produce occasional long-form blog content on psychology and personal growth
Qualifications:
A genuine, sustained passion for psychology, personal development, and mental wellness (this should be a top interest, if not #1)
5+ years of experience in content creation, marketing, or related fields with demonstrated excellence in writing
Experience in performance marketing—creating content that engages AND converts
Strong portfolio showcasing concise, compelling copy across multiple formats and channels
The ability to be generatively prolific when brainstorming, but ruthlessly focused when executing
Comfort working in a fast-paced startup environment where priorities shift
What they offer:
Culture & Impact
Define the future of AI-powered personal development and psychological support at scale
Work directly with founders in a high-impact, high-autonomy environment pioneering new AI applications
Culture that thrives on self-discovery, introspection, and continuous personal and professional growth
Opportunity to create a new discipline combining prompt engineering, psychology, and human-centered AI
Compensation & Benefits
Competitive salary: $100k–$130k depending on experience
Meaningful equity package in a fast-growing company at an inflection point
Comprehensive health, dental, and vision coverage
Professional development budget for AI conferences, psychology training, and personal development
Latest equipment and home office setup
Location
