Paid Media Specialist

Medical Solutions • Full-time • Remote (United States) • $60,000 - $75,000 / year • 4d ago

Overview

The Paid Media Specialist role is to manage and optimize campaigns across Google, Bing, Meta, and other digital marketing platforms. This role will play a key part in driving lead generation, maximizing ROI, and enhancing the full-funnel user experience. Working closely with Web Development and Marketing teams, the ideal candidate will leverage a mix of paid and organic digital marketing strategies to improve user engagement, align intent with content, and optimize landing page experiences.

Responsibilities

Strategize, execute, and optimize paid media campaigns across Google Ads, Microsoft Ads, Meta, TikTok, programmatic, and other platforms.
Conduct keyword research, audience targeting and bid management to maximize paid search and digital marketing campaign performance.
Develop and manage campaign budgets, bid strategies, and cost optimization to improve ROAS and CPA.
Continuously analyze performance metrics (CTR, conversion rates, ROAS) and implement data-driven adjustments.
Design, launch and evaluate A/B tests for ad copy, landing pages, and creative assets to improve conversion rates.
Track and report on website analytics and omni-channel campaign performance to identify trends and opportunities.
Optimize copy, landing pages, and user journeys for higher engagement and improved conversion rates.
Collaborate with content and creative teams to ensure ad copy, landing pages, and messaging are compelling, on-brand, and optimized for audience engagement.
Leverage AI-powered tools for campaign optimization, audience segmentation, predictive analytics, and performance forecasting to enhance decision-making and scale campaign results.
Drive CRO efforts across the funnel by optimizing website UX, ad copy, and creative through A/B testing and user behavior analytics to increase conversions and engagement.

Qualifications

Proven SEM experience and success managing paid media campaigns across Google, Meta, and other channels.
Deep understanding of programmatic advertising, omnichannel marketing, and bid management tools.
Strong analytical skills with experience in data-driven decision-making and performance tracking.
Expertise in lead acquisition, conversion tracking, attribution models, and A/B testing.
Strong knowledge of SEO best practices and their integration with SEM strategies.
Working proficiency in HTML, CSS, and JavaScript with an understanding of their impact on digital marketing.
Exceptional content development skills, including the ability to craft persuasive ad copy, headlines, and landing page content that aligns with brand voice and drives action.
Hands-on experience with AI-driven marketing tools (e.g., generative AI for ad copy, AI-based bid optimization, predictive analytics, automated insights) and an “AI-first” mindset for campaign execution.
Bachelor’s or Master’s degree in Marketing, Data Analytics, or a related test-driven field

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