Performance Marketing Manager - ABM

Pitchbook • Full-time • Seattle, Washington, United States • $85,000 - $110,000 / year • 1m ago

At PitchBook, a Morningstar company, we are always looking forward. We continue to innovate, evolve, and invest in ourselves to bring out the best in everyone. We’re deeply collaborative and thrive on the excitement, energy, and fun that reverberates throughout the company.

Our extensive learning programs and mentorship opportunities help us create a culture of curiosity that pushes us to always find new solutions and better ways of doing things. The combination of a rapidly evolving industry and our high ambitions means there’s going to be some ambiguity along the way, but we excel when we challenge ourselves. We’re willing to take risks, fail fast, and do it all over again in the pursuit of excellence.

If you have a good attitude and are willing to roll up your sleeves to get things done, PitchBook is the place for you.

About the Role:

The Marketing team at PitchBook is critical to fueling the company’s growth by utilizing a variety of strategies to support our sales and customer success departments to grow and retain our client base. The Marketing team is responsible for all demand generation efforts by executing engaging campaigns and effective product marketing strategies and attending client and trade-show events. The Marketing team is also responsible for promoting the PitchBook brand and managing internal communications.

As the ABM Digital Manager, you’ll play a pivotal role within the Performance Marketing team to strategize and execute Account Based Marketing for PitchBook’s sales pipeline focused on high value accounts. This role develops and executes high-performing, best in class B2B paid media campaigns that fully align to our business’s overall go to market strategy. Reporting to the Group Manager, Performance Marketing, the ideal candidate has a growth mindset and is passionate about digital marketing efforts that impact revenue. You will be responsible for accelerating business growth by building personalized marketing campaigns in partnership with cross-functional teams in Sales, Customer Success, Marketing Operations, and Creative.

Primary Job Responsibilities:

Own the development, execution, and optimization of ABM programs focused on customer expansion, new business, and retention goals
Build and manage comprehensive ABM campaign strategies, including audience segmentation, personalized content, and channel mix planning (display, paid social, content syndication, and landing experiences)
Analyze and report on campaign performance, delivering insights and recommendations to drive continuous program improvements
Partner closely with Creative, Content, Sales, and Customer Success teams to create messaging, assets, and playbooks tailored to key accounts
Maintain and refine account and contact databases to ensure precise targeting across campaigns; collaborate with Operations to support data hygiene and reporting
Manage external vendors and partners to deliver campaign components on time and on budget
Lead A/B testing strategies across creative, landing pages, and channels to optimize engagement and conversion outcomes
Develop and share regular reporting cadences (weekly, monthly, quarterly) to key stakeholders, summarizing performance trends, learnings, and opportunities
Contribute to the evolution of the ABM strategy by identifying new platforms, tactics, and best practices
Support the vision and values of the company through role modeling and encouraging desired behaviors
Participate in various company initiatives and projects as requested

Skills and Qualifications:

Bachelor’s degree
4+ years of digital marketing experience, paid media, demand generation, or ABM
Hands-on expertise with key media platforms including LinkedIn, Facebook, programmatic display, content syndication, and CRM/marketing automation systems (e.g. Salesforce, Marketo)
Strong analytical skills with a data-driven mindset: ability to analyze campaign performance, generate insights, and make optimization recommendations
Proven project management skills with ability to own initiatives from strategy through execution, balancing short term needs with long-term goals
Comfort managing vendor relationships and coordinating external partners to achieve program goals
Eagerness to innovate, test new strategies, and continuously improve performance with a growth mindset
Desire and ability to be a team player in a collaborative, entrepreneurial, and dynamic environment
Must be authorized to work in the United States without the need for visa sponsorship now or in the future

Benefits + Compensation at PitchBook:

Physical Health

Comprehensive health benefits
Additional medical wellness incentives
STD, LTD, AD&D, and life insurance

Emotional Health

Paid sabbatical program after four years
Paid family and paternity leave
Annual educational stipend
Ability to apply for tuition reimbursement
CFA exam stipend
Robust training programs on industry and soft skills
Employee assistance program
Generous allotment of vacation days, sick days, and volunteer days

Social Health

Matching gifts program
Employee resource groups
Subsidized emergency childcare
Dependent Care FSA
Company-wide events
Employee referral bonus program
Quarterly team building events

Financial Health

401k match
Shared ownership employee stock program
Monthly transportation stipend

*Please be aware the above PitchBook benefit and perk offerings are subject to corresponding plan and policy documents and may change during the course of your employment.

Compensation

Annual base salary: $85,000-$110,000
Target annual bonus percentage: 10%

Working Conditions:

At the heart of our company is a belief in the power of in-person collaboration. Being together in the office fuels our creativity, strengthens our connections, and drives the innovation that sets us apart. Our culture is built on spontaneous moments—those hallway conversations, whiteboard brainstorms, and shared celebrations in each of our global offices—that simply can’t be replicated remotely. This role is expected to be in the office 5 days a week.

The job conditions for this position are in a standard office setting. Employees in this position use PC and phone on an on-going basis throughout the day. Limited corporate travel may be required to remote offices or other business meetings and events.

Life At PB:

We are consistently recognized as a Best Place to Work and our culture is at the heart of our success. It’s our fundamental belief that people do and create great things and that people are the cornerstone of prosperity. We believe that proactively seeking out different points of view, listening to others, learning, and reflecting on what we’ve heard creates a sense of belonging within PitchBook and strengthens the PitchBook community.

We are excited to get to know you and your background. Concerned that you might not meet every requirement? We encourage you to still apply as you might be the right candidate for the role or other roles at PitchBook.

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