Sr. Product Marketing Specialist

SAMYANG AMERICA • Full-time • Brea, California, United States • $75,000 - $95,000 / year • 1m ago

About Samyang America

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality.

Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture.

At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.

Position Summary:

The Sr. Product Marketing Specialist will play a strategic leadership role in managing the end-to-end lifecycle of instant food products, sauces, and related offerings at Samyang America. This position involves spearheading product innovation, driving cross-functional initiatives, and delivering results that align with the company’s growth and profitability objectives. This role will focus supporting the development and execution of go-to-market strategies for new product launches - driving awareness, demand, and adoption across the U.S market.

Key Responsibilities:

Strategic Product Management

• Develop and execute the product strategy and roadmap, ensuring alignment with Samyang’s overall business goals.

• Identify market opportunities and gaps to drive innovation and differentiation in instant meals, sauces, and complementary products.

• Own the P&L for assigned product lines, balancing profitability with competitive positioning.

Innovation and Development

• Lead ideation and innovation sessions to conceptualize new product offerings tailored to U.S. consumer preferences.

• Oversee the product development lifecycle including product specs and design, ensuring adherence to quality, cost, and timeline objectives.

• Collaborate with HQ team, operations, and supply chain teams to deliver innovative and scalable products.

Consumer and Market Insights

• Conduct deep dives into market data, consumer trends, and competitive intelligence to inform product decisions.

• Utilize tools like Nielsen, IRI(Circana), and consumer research to validate product concepts and strategies.

•Act as a voice of the customer, advocating for consumer needs and preferences in product development.

Cross-Functional Leadership

• Partner with marketing to develop go-to-market strategies, packaging, and messaging that resonate with target consumers.

• Work closely with sales teams to align product strategies with customer needs and retail requirements.

• Lead cross-functional teams in managing complex projects, ensuring all stakeholders meet their deliverables.

Performance Optimization

• Monitor product performance metrics, including sales, margin, market share, and customer satisfaction.

• Lead initiatives to optimize underperforming products or leverage successful launches for broader market penetration.

• Develop and present post-launch evaluations and recommendations to senior leadership.

Requirements:

Education and Experience

• Bachelor’s degree in marketing, Business Administration, or a related field

• 6-8 years of experience with a consumer-packaged goods company

• Demonstrated success in leading product launches and managing complex product portfolios.

• Bilingual in Korean and English preferred

Skills and Competencies

• Expertise in product lifecycle management, from concept to commercialization.

• Strong analytical skills with the ability to synthesize data into actionable strategies.

• Proficiency in tools like Nielsen, IRI, and project management software.

• Exceptional leadership, communication, and negotiation skills.

• Ability to manage multiple projects and priorities in a fast-paced, results-driven environment.

Personal Attributes

• Strategic thinker with a passion for innovation and problem-solving.

• Consumer-focused mindset with a strong understanding of trends in global cuisine and the instant food market.

• Collaborative and influential leader who can drive alignment across diverse teams

The base salary for this position is between $75,000 and $95,000 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.

Equal Employment Opportunity Employer:

Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.