Senior Product Marketing Manager - Fixed-term contract - Video Games

Keywords Studios • Contract • Remote (San Francisco, California, United States) • 2m ago

Please note that the role is a fixed‑term contract (not permanent), with the possibility of renewal. It is for Core IP Games, part of a global leader in game development & publishing, and is contracted via Keywords Studios.

Since 1998, we've been on a mission to reshape how players interact with their favorite games, growing into a global team of over 12,000 professionals spread across 70+ studios in 26 countries.

We are always there to lend a hand to video games developers and publishers by offering a wide range of solutions: from art and audio to testing, localization and finally - Player Engagement - which is one of the fastest-growing Service Lines at Keywords Studios. Player Engagement provides technical support, community management, and trust & safety services for a wide range of AAA and Indie studios in the gaming industry.

Join us in our mission to build engaging player communities and offer outstanding experiences!

If you want to grow your career in the gaming industry as a Senior Product Marketing Manager, apply now! You will play an important role within our clients Live Services Marketing organization. You will support the Product Marketing function across a variety of mobile games, drive marketing strategy on important projects promoting awareness, adoption, engagement, and retention of our players.

You will lead marketing programs with a strong cross-functional team, composed of internal team members and agencies including Product, UA, Platform Partners, ASO, Licensors, Social, Community, Influencers, and PR to achieve business growth. You will be a vital strategic partner to our studio teams as well as our IP partner.

Responsibilities

Define longer term marketing objectives and strategy, develop and execute go-to-market plans for new games and live services.
Conduct market & consumer research and translate insights to inform the roadmap and marketing strategies.
Act as a strategic marketing partner and voice of the player to studio leadership throughout the product life cycle.
Monitor mobile market trends and the competitive landscape and be the voice of the market to the CFX team.
Lead the cross-functional team and agencies (Creative, UA, Platform Partners, Social, Influencer, PR, ASO, Brand).
Brief all partners on marketing strategy, positioning, and messaging and approve assets to ensure brand consistency.
Work with the Creative team on marketing asset development.
Collaborate with Analytics to build accountability (targets, experiments).
Produce campaign post-mortems to highlight insights for Growth & Studio team
Partner with finance and operations on budget management for brand programs
Manage marketing campaign calendars, asset deliveries, and messaging for target audiences.
Work in partnership with 1st Party and ASO to test and implement improvements across app stores.

Bachelor’s Degree or equivalent in business or related field
At least 10+ years of experience in mobile marketing, product marketing, or brand marketing
At least 5+ years of experience in the gaming industry (ideally in mobile gaming)
You have already worked on world-class IPs (Intellectual Properties) such as Star Wars™, Game of Thrones®, Marvel®, Transformers®, Pokémon™ or Dragon Ball®. All brands listed are trademarks or registered trademarks of their respective owners.
Analytical marketer who can translate data into actionable insights
Experience managing a cross-functional team in a large organization
Integrated Marketing experience including paid, owned, and organic channels
Strong project management skills

Phases of our recruitment journey:

You send us your application with your updated resume.
After reviewing your candidacy, we’ll invite you for the online Interview via MS Teams with one of our Talent Acquisition Specialists. It’s a perfect chance to exchange questions and get to know each other better.
There will be a second interview with one of our Project Managers.
For some projects, there will also be a final online meeting with our client to discuss further the objectives of the position.
At the end of our journey - hopefully you will receive an offer and become our new Keywordian!

Our recruitment process is fully online and remote. We value each application and review every candidate individually. Our recruitment team will get back to you as soon as they can to inform you about the status of your candidacy. If you're interested in joining our team, we highly encourage you to apply.

That would be it from us - now we are waiting for your move!

#imaginemore

By providing your information in this application, you understand that we will collect and process your information in accordance with our Applicant Privacy Notice. For more information, please see our Applicant Privacy Notice at https://www.keywordsstudios.com/en/applicant-privacy-notice.

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