The Role:
As a Product Marketing Manager, you will be a leader on the team responsible for telling the world (and company) the story of our solutions. You will be our chief advocate for MRI's data strategy and solutions globally and create compelling stories that bring our vision to life for market intelligence, benchmarking and partner related integrations. You will also be charged with crafting the strategy around the messaging and marketing for new launches. In your role as a Product Marketing Manager, you will be the expert in our buyers, how they buy and their buying criteria, as well as how our data solutions support MRI's platform, MRI Agora, and related products, including MRI Agora Insights.
You need to understand the technical but make it human: take complex ideas and turn them into tangible, impactful stories that resonate with our market, clients, and go-to-market teams. You’re a gifted storyteller who constantly strives to refine and strengthen our messaging, positioning, and GTM tools.
This is a very cross-functional Product Marketing role, and beyond working with stakeholders on other teams, you will consult with other PMMs to ensure our data story and related products complement our go-to-market efforts for the MRI Living, MRI @Work, and MRI @Work for Occupier offerings.
Duties/Responsibilities:
- Product positioning and messaging: develop and maintain differentiated positioning and messaging for your solutions. Understand and document key business and technical benefits for buyers.
- Champion product adoption: work cross-functionally with Product teams and Solution Leaders, Sales, Sales Enablement, and Marketing to ensure we're effectively positioning, pitching, and closing deals that include your solutions.
- Sales Enablement: communicate the value proposition of the products in your segment to GTM teams and develop sales tools that support the selling process of your products. This includes externally facing content such as PowerPoint presentations, brochures and data sheets, as well as internally facing content such as competitor cheat sheets and other training materials.
- Product launches: serve as the Marketing lead for all new product launches, upgrades and releases in your segment. Working closely with the data team for go-to-market planning for new data-driven offerings and partnerships, ensuring alignment with platform-wide launches.
- Demand generation & content creation: provide input into demand generation and campaign planning for your segment. Help shape campaigns and initiatives that showcase MRI as the leader in connected real estate data, highlighting use cases such as market benchmarking, financial risk analysis, and portfolio optimization. Advise on thought leadership content to support campaigns, including market insights, white papers, eBooks, blogs, webinars and more.
- Digital Content: develop and maintain data content and strategy for global websites, working with data team and other Marketing team members to optimize for search and advocacy.
- Market intelligence: develop and maintain a detailed understanding of industry trends, competitor capabilities and customer needs in your market segment. Be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them! Share relevant information with Product Management, Sales and other Marketing team members.
- Lead internal and external enablement: create content for and lead internal training on new products and features, client-facing webinars and meetings, breakout sessions at our annual user conference, Ascend, and run point on cross-functional meetings and collaboration to support all efforts.
- Support thought leadership: leverage your research and knowledge to create compelling assets that support our vision in the market. Position MRI as a thought leader in data-driven real estate strategy, contributing content on benchmarking, analytics maturity, and AI-powered decision support.
Preferred Skills/Abilities:
- 5 years’ minimum experience in a Product Marketing role
- Marketing or Product experience in a B2B SaaS environment required
- Experience with data products, analytics platforms, or benchmarking solutions.
- Ability to translate complex data/analytics concepts into client value stories.
- Experience marketing software platforms strongly preferred
- Strong technical acumen with a knack for storytelling
- Strong written and verbal communications skills strongly preferred
- Experience leading go-to-market initiatives and informing demand strategies
- Experience delivering sales training and webinars
- Experience working closely with product management teams throughout the product development process
- Experience in Salesforce, Pardot, Seismic, Klue, and PowerBI preferred
- Experience in PropTech or real estate is a plus
We’re obsessed with making this the best job you’ve ever had!
We want our teams to love working here, so we’ve created some incredible perks for you to enjoy:
- Join our employee-led groups to maximize your experience at work such as our Diversity, Equity and Inclusion committee, employee resource groups such as Women and Allies, and our Pride Event Group
- Enjoy peace of mind over yours and your family’s health with our medical coverage options and HSA benefit
- Invest in our competitive 401k plan and help set you up for your future
- Big on family? So are we! We understand family is important and being able to spend quality time with your family is a wonderful experience. Our Parental Leave Program is designed to give you the opportunity to spend even more time with your new arrival(s)
- Enjoy a fantastic work-life balance with 20 days PTO plus observed Holidays, plus 16 hours of ‘Flexi’ time a year
- Further your professional development and growth with our generous Tuition Reimbursement offerings
- Enjoy the flexibility of working from anywhere in the world for two weeks out of the year
At MRI, our company culture is more than a talking point – it’s what makes us shine! We value your hard work and encourage you to be your whole self while you do it. Passion, integrity, and inclusion mixed with a healthy dose of fun is what makes us the best fit for your next career move!
About Us
From the day we opened our doors, MRI Software has built flexible, game-changing real estate software that powers thriving communities and helps make the world a better place to live, work and play. Fulfilling that mission is only possible because of one thing: exceptional people. People like you!
Our people-first approach to PropTech is defining a new industry standard for client experiences that, quite frankly, can’t be duplicated. Experiences that deliver real value every day. And we know those experiences begin with our people.
We believe MRI is more than just a workplace; it’s a connected community of people who truly feel they belong. Whether we’re investing in employee resource groups or providing tailored resources for each person to reach their full potential, we’re passionate about creating a work environment that makes you excited to show up every single day.
At MRI, one of our core values is to strive to amaze. From the intelligent solutions we create to the culture we cultivate, that’s our goal every day. Because that’s what industry leaders do. Whether you’re joining as a new Pride member or rejoining us after a short time away, your talent is vital to us, our partners and our clients.
Amazing growth requires amazing employees. Are you up to the challenge?
We know confidence gap and imposter syndrome can get in the way of meeting remarkable candidates, so please don’t hesitate to apply. We’d love to hear from you!
MRI is proud to be an inclusive employer. We welcome and celebrate diversity across all backgrounds, including ethnicity, religion, sexual orientation, gender identity, disability, age, military, veteran status and more.
We believe that Belonging is a direct result of Diversity, Equity, and Inclusion. Those values are woven into the fabric of who we are and are foundational to our continued success. Come and see for yourself!
