Marketing Operations and Program Manager

A-LIGN External • Full-time • Remote (United States) • 2w ago

About the Role

The Marketing Operations and Program Manager will play a critical role in supporting A-LIGN’s marketing operations strategy, with a focus on optimizing marketing automation and lifecycle marketing processes. This role is ideal for a data-driven marketer who thrives in a fast-paced environment and is passionate about improving marketing performance through technology, analytics and fast-paced execution.

Reports to

Senior Revenue Operations Manager

Pay Classification

Full-Time, Exempt

Responsibilities

Serve as the main liaison between marketing and revenue operations teams to ensure alignment and collaboration across initiatives
Generate, report, operate and drive alignment across weekly, monthly, and quarterly initiatives to analyze performance across all marketing channels, to derive insights, and recommend improvements
Coordinate and own cross-functional calls to maintain a strong operating cadence across the go-to-market organization with an emphasis on marketing initiatives
Support marketing campaign execution through project management tools, list building and enrichment, cross-team coordination, and field marketing planning and execution
Utilize data orchestration tools like RingLead to scale our record management and hygiene programs
Collaborate to enhance enrichment program through leveraging first and third-party intent tools as well as advanced AI and non-AI research methods
Maintain and enhance data quality through enrichment tools and lead routing systems
Define and track, along with leadership, KPIs relevant to the marketing organization
Own and manage A-LIGN’s marketing automation platforms and lifecycle marketing workflows
Serve as the internal point of contact for lifecycle marketing execution, optimization, and marketing tech stack

Minimum Qualifications

Education

Bachelor’s degree in marketing, business, or other relevant fields preferred

Experience

3+ years of experience in marketing operations or related roles
Proven track record of coordinating and running a cross-functional marketing operating cadence with go-to-market leaders
Ability to manage marketing programs using Asana as a project management tool
Strong understanding of marketing automation, email marketing, and campaign analytics
Proficiency in managing and integrating marketing tech stacks
Proven knowledge of relevant tools and platforms
- CRM & Automation: Salesforce, Pardot
- Lead Management & Routing: RingLead, Chili Piper
- Data Enrichment: ZoomInfo, Apollo, Clay
- Analytics & Reporting: Google Analytics, Looker
- Project Management: Asana
Excellent communication and organizational skills
Ability to work independently and collaboratively across teams

Skills

Ability to meet deadlines with a high degree of motivation
Excellent communication skills
Thrives in a fast-paced environment
Ability to work individually as well as collaboratively

Benefits

Healthcare, Dental, and Vision Benefits
Employer Paid Life Insurance and Disability Insurance
EAP - Employee Assistance Program
Pet Insurance
401(k) Plan with Employer Matching
Competitive Bonus Structure
Home Office Reimbursement
Certification Reimbursement
Personalized Career Coaching
Generous Paid Time Off
Paid Office Closure December 25-January 1
Vacation Bonus
Summer Hours

About A-LIGN

A-LIGN is the leading provider of high-quality, efficient cybersecurity compliance programs. Combining experienced auditors and audit management technology, A-LIGN provides the widest breadth and depth of services including SOC 2, ISO 27001, HITRUST, FedRAMP, and PCI. A-LIGN is the number one issuer of SOC 2 and HITRUST and a top three FedRAMP assessor. To learn more, visit a-lign.com.