The ideal candidate for this position is an experienced marketing professional with strong technical and Internet of Things (IoT) business acumen. It requires a comprehensive understanding of managing a holistic 360-degree marketing plan across various channels to drive measurable results. This individual will have demonstrated an aptitude for technology and innovation, established a track-record of results through problem solving and decision-making under complex and competing requirements, and demonstrated commitment and perseverance in delivering strategic outcomes. Strong communicator and inclusive collaborator who can drive creativity and enthusiasm in others and is able to employ unique marketing techniques for complex technologies and a complex business. This person must be a go-getter and be able to work independently without constant direction.
As the lead of Industrial & Embedded IoT (IE-IoT) product marketing for various business lines, the position will be deeply integrated into the IE-IoT business unit, working on a day-to-day basis with product managers, engineering leads, proof of concept teams as well as business unit (BU) leadership to help form and forge the global IE-IoT product marketing and communications roadmap targeted at customers, partners, analysts, and media from a B2B angle. The IE-IoT portfolio is extensive, comprising hardware, software, solutions, and services provided through various channels and tailored for diverse industrial sectors. The ability to drive marketing strategy and programs globally, develop winning positioning and message against aggressive timelines, coupled with a cross-functional – collaborative style, are essential.
The ability to drive marketing strategy and programs, develop winning positioning and messaging against aggressive timelines, coupled with a cross-functional – collaborative style, are essential.
Key Responsibilities
- Creating, implementing and measuring the success of the IE-IoT global integrated marketing strategy and activation that will achieve key business objectives and success metrics; including driving the cross-functional marketing team with 360 campaign execution and development of thought leadership topics
- Tight alignment with BU stakeholders on objectives and desired outcomes
- Drive the development of differentiated positioning and messaging content for Sales, PR, AR, executive presentations, conferences, customer programs, social media, web, traditional visual, written product and technology communication
- Manage development and inventory of content-rich, high impact marketing assets ranging from industry thought leadership materials to technical product presentations and documentation
- Develop communications materials for the IE-IoT BU executives
- Overseeing marketing budget management for business lines
- Communicating complex IE-IoT information and marketing strategy to multiple audiences including but not limited to OEM/ODM customers, enterprise and industrial organizations, tech companies, developers, channel partners, media and analysts, investors, and regulators
- Having a great degree of influence over key organizational decisions
- Working independently and with the collaboration of direct reports as needed
Preferred Qualifications:
- 10+ years product marketing or related work experience
- 7+ years working in a large matrixed organization
- Experience in IoT, solutions, SaaS marketing
Required Competencies
- Mastery of marketing, positioning, program development, content creation and execution within a highly technical and matrixed organization.
- Technical background to understand system-level, hardware, software, and services topics and translate those into concise and persuasive product and technology messaging.
- Track record of leadership, team-building, and cross-functional collaboration
- Ability to think and plan globally, but execute locally within key regions, understanding critical marketing, product, and segment details
- Analytical skills: ability to gather integrate and synthesize data
- Building trusting relationships
- Communication: convey information clearly and accurately, choosing the most effective method of delivery; superior communication skills internally and with external press, analysts, customers and ecosystem partners
- Ability to create and drive the “new and different” – create and produce breakthrough ideas, being a visionary, seeing and assessing multiple possible outcomes, have a broad interest and knowledge in the business; ability to gain support to translate new ideas into creative marketing programs
- Decision making – ability to make quick, business-sound decisions; being resourceful in getting information needed to make decisions
- Organized, resourceful and planful – the ability to prioritize, get things done, work on multiple tasks, and anticipate and plan around obstacles
- Mentoring and coaching – the ability to develop, coach and mentor associates, ability to provide development opportunities, advise, teach and guide to prepare team for success and effective job performance
