Job Description:
The Social Media Manager is a strategist first. They will work to build, optimize, and evolve our clients’ social media accounts while serving our clients in all their social media needs. This role requires proficient technical skills across platforms, exceptional communication skills to build and retain client trust, and a versatile design aesthetic that can adapt to a variety of clients. We’re looking for candidates who eat, sleep, and breathe social media, and are eager to share and implement their industry knowledge for our clients at scale.
As a member of the team, you will demonstrate exceptional proficiency in managing a portfolio of clients at scale, utilizing seasoned efficiency and expertise to ensure seamless delivery and client satisfaction. You'll be responsible for launching and managing clients with precision and strategic insight. Your role involves cultivating intentional strategies and nurturing relationships to fortify client retention. The Social Content team’s impact extends across our entire array of services, so your agility as a team player becomes pivotal to seamless collaboration.
Essential Functions:
- Post & Plan: Develop timely and engaging content, including original copy, optimized for platforms and intended audience, and aligned with social-specific and larger marketing strategies.
- Conduct Client Interviews: Garner authentic content by asking the right questions and getting clients comfortable in front of the camera; listen for quality soundbites that make for engaging content during kickoff calls and interviews
- Build & Nurture Client Relationships: Serve as a social media expert to clients, building and nurturing client relationships with consistent, timely communication via email and on client calls to show an understanding of their brand and social media vision
- Inter-Departmental Collaboration: Work closely with other departments to ensure a holistic approach and unified front across marketing campaigns.
- Analyze, Track, and Measure Performance: Report on monthly Social Campaigns to refine and improve social media marketing performance by tracking client metrics, providing account analysis, and suggesting optimizations.
- Stay in front of the Latest Social Trends & Tools: Possess an in-depth understanding of social media platforms, best practices, and emerging trends, and leverage those trends for social campaigns in the dental industry.
- Utilize, Track, and Manage Client Budgets: Manage client social media budgets across multiple accounts and platforms while leveraging expertise. Expect to have multiple clients with varying budgets and campaigns, so organization is key.
Core Competencies:
- Critical Thinker: An instinct for spotting social opportunities in client niches and creating stories that will make people notice.
- Social Media Guru: Passion for social media by staying up-to-date with new platforms and current trends.
- Adaptable Aesthetic & Design Eye: The ability to appropriately apply various design and photography elements through Photoshop and Canva to create beautiful content that’s in line with the clients’ brand.
- Client Management and Communication Expert: Must have professional written and verbal communication skills necessary for this client-facing role, with the ability to effectively manage a large volume of client accounts while balancing urgent client needs with day-to-day workload.
- Meticulous Attention to Detail: The nature of Social Content requires a meticulous attention to detail. We all make mistakes, but sloppiness will not be tolerated.
- Natural Strategist: Approach client accounts at the campaign level and consider their other marketing efforts within Wonderist Agency to ensure a unified message across all channels.
- Expert Organization and Project Management: Highly organized and on top of all client needs, you’ll be expected to manage your time and workload to facilitate deliverables and hit deadlines. You will need an exceptionally strong ability to multitask and prioritize accordingly, keeping track of outstanding assets and tasks.
Personality Musts:
Our perfect fit is a problem solver who understands the difference between “yes, and…” and “yes, but…”. You should be a hungry, scrappy personality with a positive attitude who aims to deliver. Working in the client service industry means going the extra mile. We need someone who is always willing to rise to the occasion and put forward beautiful work that exceeds client expectations. Someone who is detailed, organized, driven, displays vigor, and comes ready to play every day will fit in well. Confidence, self-discipline, and a congenial, curious mind are things we love and admire.
Minimum Experience:
- 3+ years of marketing or agency experience OR equivalent
- 3+ years of prior Social Media Manager experience
- Verifiable examples of successful social media marketing campaigns
- Platform & Software Proficiency: Facebook, Instagram, LinkedIn, Google My Business, and YouTube; Software including Canva and third party posting platforms
Bonus Points For Applicants With:
- Bachelor’s Degree in marketing, communication, or related field
- Photography and/or design background
- Experience in software such as, Sprout Social, Monday.com, G Suite, Webflow, and Photoshop
- Knowledge of the dental industry
