The Role:
We are seeking a Marketing Operations Manager for North America to execute and optimize marketing operations across the region with a focus on reporting, data integrity, and operational excellence. This role will leverage global reporting frameworks for regional execution, ensuring North America delivers consistent, accurate, and actionable insights. The Manager will work closely with the Global Marketing Operations team and regional stakeholders to enhance data quality, streamline marketing technology, and support campaign and pipeline performance.
This position requires strong analytical and technical capabilities, attention to detail, and the ability to turn data into insight. The ideal candidate thrives in a fast-paced environment, balancing hands-on execution with cross-functional collaboration to improve marketing performance and operational efficiency across North America.
You Will:
Reporting & Analysis
- Lead the execution of reporting and analytics for North America marketing, ensuring alignment with global standards and definitions.
- Manage dashboards, scorecards, and reporting frameworks that measure campaign performance, funnel efficiency, and pipeline contribution.
- Translate complex marketing and sales data into actionable insights, presenting findings clearly to both marketing and business stakeholders.
- Partner with Global Marketing Operations to ensure consistency between North American KPIs and global business reviews.
- Drive a culture of data-informed decision-making, supporting the region’s ability to optimize campaigns, spend, and ROI.
Data Management & Governance
- Champion data integrity and governance across all systems and lead the execution of regional enrichment programs and develop ongoing hygiene protocols to maintain campaign-ready data.
- Implement best practices for data hygiene, enrichment, and segmentation to ensure high-quality data for targeting, personalization, and measurement.
- Maintain data synchronization and accuracy across platforms (Salesforce, Pardot, Salesloft, etc.) in collaboration with global and regional stakeholders.
- Partner with IT, Revenue Operations, and Finance to align on unified data models and ensure consistency across global systems.
- Monitor and audit data flows and health metrics, proactively identifying and resolving quality issues.
Marketing Technology Enablement
- Oversee the day-to-day operation and optimization of MarTech tools within North America, ensuring consistent and efficient usage across teams.
- Support the integration and maintenance of Salesforce, Pardot, Salesloft, and reporting tools to enable campaign execution and analytics accuracy.
- Troubleshoot and resolve automation, routing, and tracking issues, partnering with global teams where needed.
- Identify opportunities to enhance marketing performance through automation, AI tools, and advanced analytics technologies.
- Collaborate with the global team to localize global technology frameworks and ensure successful execution.
Process Optimization & Collaboration
- Develop, document, and enforce standardized processes to drive efficiency and accountability across marketing workflows.
- Partner with Sales Operations, IT, and Finance to streamline lead management, campaign execution, and reporting cadence.
- Collaborate with global operations to implement scalable processes and governance models across the region.
- Promote a continuous improvement mindset, identifying opportunities to simplify workflows and eliminate friction.
You Have:
- Education: Bachelor’s degree in Marketing, Business, Analytics, or a related field required; MBA or advanced degree preferred.
- Experience: 7+ years of progressive experience in marketing operations, analytics, or revenue operations, with at least 2 years in a management or leadership capacity.
- Proven track record of executing reporting and analytics frameworks within a global B2B organization.
- Deep expertise in Salesforce, Pardot (or others), Salesloft, and BI/reporting platforms.
- Experience managing large datasets, segmentation models, and campaign targeting strategies.
- Excellent analytical, problem-solving, and communication skills with the ability to translate technical insights into business recommendations.
We’re obsessed with making this the best job you’ve ever had!
We want our teams to love working here, so we’ve created some incredible perks for you to enjoy:
- Join our employee-led groups to maximize your experience at work such as our Diversity, Equity and Inclusion committee, employee resource groups such as Women and Allies, and our Pride Event Group
- Enjoy peace of mind over yours and your family’s health with our medical coverage options and HSA benefit
- Invest in our competitive 401k plan and help set you up for your future
- Big on family? So are we! We understand family is important and being able to spend quality time with your family is a wonderful experience. Our Parental Leave Program is designed to give you the opportunity to spend even more time with your new arrival(s)
- Enjoy a fantastic work-life balance with 20 days PTO plus observed Holidays, plus 15 hours of ‘Flexi’ time a year
- Further your professional development and growth with our generous Tuition Reimbursement offerings
- Enjoy the flexibility of working from anywhere in the world for two weeks out of the year
About Us
From the day we opened our doors, MRI Software has built flexible, game-changing real estate software that powers thriving communities and helps make the world a better place to live, work and play. Fulfilling that mission is only possible because of one thing: exceptional people. People like you!
Our people-first approach to PropTech is defining a new industry standard for client experiences that, quite frankly, can’t be duplicated. Experiences that deliver real value every day. And we know those experiences begin with our people.
We believe MRI is more than just a workplace; it’s a connected community of people who truly feel they belong. Whether we’re investing in employee resource groups or providing tailored resources for each person to reach their full potential, we’re passionate about creating a work environment that makes you excited to show up every single day.
At MRI, one of our core values is to strive to amaze. From the intelligent solutions we create to the culture we cultivate, that’s our goal every day. Because that’s what industry leaders do. Whether you’re joining as a new Pride member or rejoining us after a short time away, your talent is vital to us, our partners and our clients.
Amazing growth requires amazing employees. Are you up to the challenge?
We know confidence gap and imposter syndrome can get in the way of meeting remarkable candidates, so please don’t hesitate to apply. We’d love to hear from you!
MRI is proud to be an inclusive employer. We welcome and celebrate diversity across all backgrounds, including ethnicity, religion, sexual orientation, gender identity, disability, age, military, veteran status and more.
We believe that Belonging is a direct result of Diversity, Equity, and Inclusion. Those values are woven into the fabric of who we are and are foundational to our continued success. Come and see for yourself!
