At Clearco, we're passionate about transforming how businesses operate, with an unwavering focus on optimizing revenue growth and operational efficiency. We're seeking a dynamic and strategic Marketing Operations Manager to lead and elevate our marketing operations strategy. This role is pivotal in ensuring seamless execution of marketing initiatives, optimizing systems, and driving cross-functional collaboration to achieve our growth targets.
Key Responsibilities:
System Oversight & Administration
Serve as the primary administrator for our marketing systems, with deep expertise in HubSpot
Manage all aspects of HubSpot's marketing and CRM functionalities, including campaign setup, lifecycle stage management, data management, and reporting
Technical Expertise
Maintain and optimize our marketing technology stack, including ad platforms (Meta, LinkedIn, Google Ads), Google Analytics 4 (GA4), and SEO/SEM tools like SEMrush
Leverage basic HTML and JavaScript skills to enhance marketing capabilities
Cross-Functional Collaboration
Partner closely with Revenue Operations, Sales, and BDR/SDR teams to ensure seamless marketing-to-sales handoffs and alignment on shared goals
Collaborate with Sales teams to develop and execute marketing/sales communication strategies within HubSpot and Outreach.io
Work in a "Salesforce-adjacent" capacity, ensuring data flows and processes are synchronized between HubSpot, Salesforce, and other connected systems
Data Management & Reporting
Drive data integrity and accuracy across all marketing systems
Develop and deliver comprehensive reports and dashboards on marketing performance, providing actionable insights to senior leadership
Process Improvement
Campaign & Website Operations
Provide operational support for marketing campaigns, ensuring flawless execution within our marketing and revenue technology stack
Manage operational aspects of our website (Webflow), including forms, landing pages, CTAs, and blog management
Attribution & Analytics
Lead the selection, adoption, integration, and management of marketing attribution platforms (e.g., Dreamdata, HockeyStack) to measure campaign effectiveness and optimize marketing spend
Requirements:
Experience
HubSpot Expertise
Technical Skills
Hands-on experience with ad platforms (PPC, Google Ads, Meta, LinkedIn), Google Analytics 4 (GA4), and SEO/SEM tools like SEMrush
Collaboration & Communication
Problem-Solving
Education
Bachelor's degree in Business, Marketing, or related technical field
Relevant certifications (HubSpot, Google Analytics) are a plus
Industry Knowledge
