Reporting to the VP of Brand & Marketing, the Product Marketing Manager will play a critical role in shaping how UFS positions, launches, and drives adoption of our products and services across business lines. This role will craft clear, differentiated messaging that communicates the value of UFS solutions to community banks, develop and execute go-to-market (GTM) strategies, and equip the Sales team with the tools and insights needed to win in the market.
As a bridge between Product, Sales, Client Relationship Management, and Marketing, this individual will translate technical capabilities into client-centered outcomes, create impactful content and collateral, and ensure alignment between market needs, messaging, and execution. The Product Marketing Manager will also support demand generation initiatives and lead sales enablement efforts that drive awareness, engagement, and revenue growth.
This is an ideal opportunity for a strategic, client-focused marketer who blends creativity, analytical thinking, and a results-driven mindset—and who is passionate about connecting technology to real client value and building compelling client experiences across all channels.
Knowledge and Skills
A qualified individual will possess the following:
- Strong understanding of B2B product marketing, ideally within the technology or financial services sectors.
- Proven ability to craft and execute go-to-market strategies that drive adoption and revenue growth.
- Exceptional communication, storytelling, and presentation skills—capable of connecting with both technical and executive audiences.
- Collaborative, client-centric mindset; skilled at building alignment across teams.
- Data-driven with the ability to interpret marketing KPIs and use insights to inform decisions.
- Motivated, curious and independent learner with a strong sense of ownership and accountability.
- Excellent verbal and written communication skills.
- Ability to excel at managing multiple projects and responsibilities in a fast-paced, client-centric environment with a focus on accuracy and details.
- Effective time-management, prioritization and scheduling skills.
- Desire to continually improve and contribute to our Purpose of Empowering Community Banks and our People to Thrive – Together.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Essential Duties and Responsibilities
This list of duties and responsibilities is not all inclusive and may be expanded to include other duties and responsibilities.
Solution Positioning & Messaging
- Develop compelling, differentiated messaging and positioning for each UFS business line and solution area.
- Translate technical capabilities into clear, client-centered value propositions that inspire confidence and drive engagement.
- Partner with Product and GTM teams to ensure alignment between solution messaging, buyer needs, and industry trends.
- Maintain consistency and clarity across all internal and external communications, ensuring a unified UFS voice in the market.
Go-to-Market (GTM) Strategy
- Design and execute GTM strategies for new products, feature launches, and strategic initiatives.
- Collaborate cross-functionally with Product, Sales, Relationship Management, and Marketing to define ideal client profiles and develop materials tailored to those audiences.
- Align launch activities with brand, sales, and product goals to drive awareness, engagement, and adoption.
- Define key success metrics for GTM initiatives, measure performance, and continuously optimize based on results.
Sales Enablement
- Develop and deliver sales enablement tools, training, and resources—including presentations, battlecards, one-pagers, objection-handling guides, and competitive analyses—to equip the GTM team for success.
- Partner closely with GTM leadership to align messaging and materials with market opportunities and pipeline priorities.
- Serve as a subject matter expert (SME) for product positioning in webinars, conferences, and client discussions.
- Gather feedback from the GTM team to refine messaging and support ongoing improvements to positioning and enablement materials.
Solution Content Development & Packaging
- Own the creation of engaging, high-value marketing and sales assets, such as:
- Case studies, blogs, and white papers
- Sales decks, infographics, and campaign visuals
- Web, email, and social content that supports demand generation and client retention
- Collaborate with internal teams to define solution bundles, pricing narratives, and value frameworks.
- Maintain and evolve the UFS Resource Center as a hub for thought leadership and educational content.
Market Intelligence & Competitive Analysis
- Monitor market trends, client demand signals, and competitor positioning within financial technology and community banking.
- Identify whitespace opportunities and market insights that inform messaging, GTM strategy, and product roadmap decisions.
- Conduct competitive analyses to uncover UFS differentiation opportunities and deliver actionable insights to leadership.
- Share findings and recommendations to strengthen product and marketing strategies.
Cross-Functional Collaboration
- Serve as a key liaison between Marketing, Product, Relationship Management, and Sales to ensure consistent strategy, messaging, and execution.
- Participate in product planning discussions to represent market and client perspectives.
- Support the broader Marketing team in developing product-focused campaigns, ensuring alignment across channels and initiatives.
Performance Measurement & Optimization
- Track, analyze, and report on key performance metrics for GTM, sales enablement, and product marketing programs.
- Use data-driven insights to optimize messaging, targeting, and campaign execution.
- Provide leadership with clear visibility into program effectiveness, client engagement, and market impact.
Education and/or Experience
- Bachelor’s degree in marketing, Communications, or related field; MBA a plus.
- 5+ years of experience in product or solutions marketing, preferably in technology or financial services.
- Demonstrated success in developing messaging, GTM plans, and enablement materials that drive sales impact.
- Experience supporting GTM teams in enterprise or mid-market segments.
- Strong project management skills and ability to handle multiple priorities with efficiency and attention to detail.
- Excellent communication skills and a collaborative, results-oriented mindset.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit and use hands to finger, handle, or touch objects, tools, or controls. The employee frequently is required to talk or hear. The employee is occasionally required to stand; walk; and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 10 pounds, usually waist high, up to 50 feet away. Specific vision abilities required by this job include close vision and the ability to adjust focus.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Typical office environment
- Up to 10% travel time may be required
**You will be asked to participate in culture-related meetings, activities and events. We firmly believe that building culture and teamwork in our people – first organization requires extra intentionality, and thus your participation and engagement isn’t just encouraged - it is required and part of your responsibility. If you do not want to participate in these, please do not apply.
About Us
UFS is the community bank technology outfitter that inspires confidence for community banks, by providing purpose-built solutions that make technology work for them, instead of the other way around.
Founded in 1991, our purpose is to Empower Community Banks and Our People to Thrive – Together. We live that Purpose by always putting people first in our decisions and actions.
Our engaged culture is strongly influenced by the passion our team members bring while serving Community Banks and their communities. We believe in encouraging confidence in each other and delivering solutions that make our clients confident with us. To that end we seek out problem solvers, creative thinkers and engaged individuals that thrive in a fast-paced yet supportive environment.
We believe engaged employees lead to loyal clients, which in turn drives results for our business. We are caring, and approachable and have a lot of fun along the way.
Benefits
- Health, Dental & Vision Insurance; eligible Day 1 of Employment
- 401k Match of 100% up to 6% of your Salary
- Paid Holidays
- Birthday PTO
- Vacation & Sick Time
- Volunteer Time Off
- Opportunities for Advancement
- Gym Membership Reimbursement Program
- Wellness Program to lower your Monthly Premium
- Child Fundraiser Donation Program
- Matching Gifts Program
- Employer Paid Premium for Life Insurance
- Short/Long-Term Disability Coverage
- Flexible Spending Healthcare Accounts
- Employee Referral Benefits
- Fun Employee Events - Lunch & Learns, Celebrations, Summer Events
- Robust Leadership Development Program
- Employee Assistance Program
The above statements reflect the general details necessary to describe the principle functions of the occupation described and shall not be construed as a detailed description of all the work requirements that may be inherent in the occupation.
