Product Marketing Manager (B2C SaaS / Marketplace Experience)

Jobgether • Contract • Remote (United Kingdom) • 8h ago

Product Marketing Manager (B2C SaaS / Marketplace Experience)
Location: Remote
Start Date: Immediate
Contract: Freelance via Deel

Jobgether is reinventing job search for the remote-first world. Our AI-powered platform connects global talent with remote opportunities, helping people find meaningful work through smarter job matching and career coaching.

The Role

We’re looking for a hands-on Product Marketing Manager (PMM) to lead the go-to-market strategy of our B2C Talent Product → Our model is a B2C SaaS freemium >< Premium model.

This role blends product marketing strategy with growth execution, ideal for someone who understands the technical side of SaaS and knows how to turn a product into a movement.

You’ll work closely with the founders and tech team to boost awareness, drive engagement, and convert free users into paying customers.

Your Mission

Own and execute the go-to-market strategy for our B2C product.
Increase Premium conversion by improving messaging, in-product positioning, and user flow.
Analyze and optimize the full user funnel → from landing to activation to conversion.
Identify friction points in the UX and work with the team to resolve them.
Design and run A/B tests to validate messaging, onboarding, and feature adoption.
Set up and monitor key metrics using analytics tools (Mixpanel, Google Analytics).
Build and engage communities across Reddit, LinkedIn, Discord, X, and niche remote forums.
Write compelling content: newsletters, posts, replies, and AI prompt-based messages.
Run messaging experiments and iterate continuously based on user feedback.
Identify visibility opportunities and relevant partnerships.
Move fast, test, learn, and double down on what works.

Proven experience in product marketing and growth (B2C SaaS or Marketplace is a must).
Strong understanding of conversion funnels, UX principles, and data-informed iteration.
Proficiency with analytics tools like Mixpanel is required.
Ability to simplify complex product flows and propose impactful improvements.
Experience driving community engagement and grassroots awareness campaigns.
Technical fluency: comfortable collaborating with product and development teams.
Lean, startup mindset: autonomous, creative, and action-oriented.
You speak English and Spanish.
Bonus: interest in career development, job search tools, or the remote work ecosystem.