Job Description:
Social Media Marketing Strategist
Location:
Bognor Regis, GBR
Our mission is to unlock human potential. We welcome you for who you are, the background you bring, and we embrace individuals who get excited about learning. Bring your experiences, your perspectives, and your passion; it’s in our differences that we empower the way the world learns.
About the Role:
As Social Strategist, you will play a pivotal role in shaping and enhancing the social media presence of our flagship Advanced journal brand. Working closely with the Advanced marketing team and other key stakeholders, you will develop and implement a comprehensive social media strategy aligned with the Advanced Portfolio brand and goals.
Adhering to Wiley’s social strategy policies and guidelines, you will collaborate with journal editors, as well as marketing, PR and publicity colleagues, to create compelling content, establish and amplify our brand voice, and drive followers for the Advanced Portfolio on social channels. Identifying platform-specific opportunities across the range of channels will be key, with an emphasis on LinkedIn and Bluesky.
Working with both organic and paid social media, you will have experience of planning campaigns and targeting audiences, as well as measuring results, pivoting, A/B testing and providing reports for key stakeholders. You will have a good understanding of how to tell a compelling brand story consistently and effectively and have ideas for maximizing the potential for user-generated content that will drive awareness.
This role requires an appreciation of scientific research and discovery, as well as creativity, attention to detail, and strong project management skills. You’ll be self-motivated, with a broad understanding of branding, audience engagement, and marketing communication best practices—ready to make a measurable impact on journal performance and Open Access growth.
PRIMARY RESPONSIBILITIES
Manages social media strategies for the Advanced Portfolio:
• Understands the macro market environment and competitive environment for the Advanced Portfolio.
• Creates and follows strategic social plan each year
• Understands social user behavior as well as the needs of researchers and authors.
• Manages and drives social content calendar
• Collaborates with Editorial stakeholders to align on content
Owns Advanced Portfolio voice on socials
Ensures consistent brand voice across platforms
Responds/reacts to tags, mentions, DMs
Builds followers
Acts as key POC between Wiley’s Advanced and Social Media teams
Develops campaigns to amplify new / events / offerings from the Advanced Portfolio across paid social channels, in collaboration with the Advanced journals marketers
Undertakes social listening to identify key opinion leaders; emerging trends; topics our target audiences are engaging with; competitor activities; potential for user-generated content
Makes recommendations for social media activities and content that will set our Advanced Portfolio brand apart from the competition
What We Look For:
- 3+ years experience in social media strategy & management, including content creation, and campaign execution
- Social media management experience
- Digital marketing experience
- Understanding of platform algorithms, audience engagement, and analytics tools.
- Strategic marketing experience
- Strong data analytics and insight interpretation
- Excellent interpersonal, collaboration and communication skills
- Strong customer focus
- Stakeholder management
- Understands and critically evaluates current processes, practices and tools
- Business and financial acumen
About Wiley:
Wiley is a trusted leader in research and learning, our pioneering solutions and services are paving the way for knowledge seekers as they work to solve the world's most important challenges. We are advocates of advancement, empowering knowledge-seekers to transform today's biggest obstacles into tomorrow's brightest opportunities.
With over 200 years of experience in publishing, we continue to evolve knowledge seekers' steps into strides, illuminating their path forward to personal, educational, and professional success at every stage. Around the globe, we break down barriers for innovators, empowering them to advance discoveries in their fields, adapt their workforces, and shape minds.
Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact [email protected] for assistance.
We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers, and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.
We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles either in the United Kingdom, Canada or USA. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies.
When applying, please attach your resume/CV to be considered.
Salary Range:
38,600 GBP to 55,267 GBP#LI-CW1
