About
About the Job
Founded in late 2016 by Aimee Connolly, Sculpted by Aimee is an Irish-born beauty brand with a global vision. Aimee, who began her journey as a makeup artist after earning a bachelor’s degree in business, spotted a gap in the market for makeup that was both easy to apply and highly effective. Combining her passion for beauty and business acumen, she launched Sculpted by Aimee to create products that simplify beauty routines without compromising results. At the heart of Sculpted by Aimee is a commitment to empowering beauty enthusiasts with multitasking, user-friendly products that deliver a glowing finish in five minutes or less. Our products are designed to enhance natural beauty, applying effortlessly and blending seamlessly to help our community look and feel their best. In less than eight years, Sculpted by Aimee has achieved cult status, surpassing established beauty conglomerates to become the number one mass cosmetics brand in Boots Ireland*. We have expanded our presence across key retailers such as Boots and Selfridges UK, and our e-commerce platform now serves customers in 68 countries. Our 360° omni-channel approach includes a robust physical presence in over 500 retailers across eight countries and four flagship stores in the UK and Ireland. Our product portfolio includes over 140 makeup, skincare, and body products, all proudly certified by Leaping Bunny and recognized with 40+ industry awards. With an extensive range of complexion products offering over 100 foundation shades, Sculpted by Aimee is dedicated to celebrating real skin and promoting minimal retouching in our social media and campaigns.
*In June 2024 Sculpted by Aimee was ranked the number one mass cosmetics beauty brand in Boots Ireland’s self-selection category.
Accountabilities Include
As our Senior Paid Media Manager, you will lead the charge on all paid digital activity across Meta, Google, and TikTok. You’ll be responsible for developing and executing performance-driven campaigns that scale growth, improve ROAS, and build brand equity across our expanding markets. This role combines analytical rigor, creative thinking, and leadership skills, as you’ll own our in-house media and collaborate closely with an external agency partner to deliver best-in-class campaigns.
Key Responsibilities:
Strategy & Leadership
- Develop and implement the overall paid media strategy across Meta, Google, TikTok, and key advertising channels to achieve ambitious growth targets.
- Represent the paid media team in both internal and external meeting and reports.
- Liaise with key stakeholders and collaborate with cross functional team, fostering a culture of innovation, learning, and performance.
- Drive our US expansion plans strategically to create brand awareness and ad recall.
- Be a role model in terms of ways of working, and professionalism at all times.
- Oversee planning, execution, and optimisation of campaigns across all platforms, ensuring maximum ROAS and alignment with brand goals.
- Drive A/B testing and data-driven insights to continuously improve performance.
- Set and monitor CaC/CPA and LTV by customer segments to deliver profitable retention activity and establish KPIs for yourself and team to work against.
- Drive new initiatives and platforms fit for expansion.
- Act as the primary liaison with our external performance marketing agency, ensuring seamless communication, strategic alignment, and delivery of KPIs across all markets.
- Challenge and guide agency partners to ensure best practices and innovative approaches are applied.
- Own paid media budgets, forecasting, and reporting.
- Monitor performance metrics, identify trends, and provide actionable insights to stakeholders.
- Work closely with the creative and social teams to ensure campaign assets are optimised for each platform while remaining on-brand.
- Keep on top of new trends and creative best-practices.
- Support sustainable business practices by minimizing waste, promoting responsible sourcing, and reducing environmental impact.
- Foster a diverse, inclusive, and ethical workplace while contributing to our community initiatives both internally and externally.
- Uphold integrity, transparency, and accountability in all business practices
Experience Needed
- 5+ years of experience in digital marketing with a strong focus on paid social and search (Meta, Google, TikTok).
- Proven experience managing budgets and driving measurable growth through paid channels, ensuring healthy new vs returning customer rate, CaC and LTV improvements and profitability are all at the heart of campaigns.
- A quick learner who’s able to prioritise action and keep on top of timelines for media and creative partners.
- Experience in multi-market media planning, with focus on USA growth.
- Strong leadership skills with experience managing teams and collaborating with agencies.
- Highly analytical mindset with proficiency in campaign tracking, attribution, and reporting tools.
- Creative thinker who understands how to balance performance with brand storytelling.
- Experience in beauty, fashion, or lifestyle industries.
Sculpted by Aimee is committed to creating a diverse and inclusive work environment, where all of our employees have equal access to opportunities and everyone’s voices are heard. We respect and value all differences (seen and unseen) and strongly encourage applications from all backgrounds, which will be considered regardless of race, colour, religion or belief, gender expression, sexual orientation, national origin, pregnancy and maternity, disability or age.